Gerald Casale Of Devo: “Marketing Is Everything.”
In this interview featured on Marketplace, Gerald Casale, founder of the group Devo, talks about his journey to recording a new album and reentering the music industry with his former group, for the first time in 20 years. This short except from his talk with Kai Ryssdal proved to be the most interesting part:
"the implosion of the music business in general, the functions of labels are almost gone, people have devalued music in terms of its cultural importance and they feel they shouldn't even have to pay for it. And with all the home-recording techniques, everybody puts out CDs and everybody thinks they can become the next huge act by using social networking like Facebook or MySpace. And it's all largely an illusion. What's happened is that so many CDs are put out per month, possibly 10,000 a month. Nobody can possibly even know half the music that exists out there. And so marketing is everything. Marketing is the end-all, be-all of our society."