HOW TO: Build A Twitter Strategy for Your Band
Megan Berry, a Marketing Manager for Klout, has written a great overview of the questions that businesses need to ask themsevles and consider before crafting a Twitter strategy. Her five insights are just as applicable to your next band meeting on social media as they are for the boardroom. (via Mashable)
Strategy For Your Band:
- Choose Your Audience – Who do you want to reach?
- Understand How They Speak – Listen. Then share.
- How Much is a Twitter Lead Worth? – Determine value.
- Set A Goal and Track It – Define goals. Allign metrics with success.
- Define Your Approach – Find a style that matches the cause.
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The thing I like most about this strategy is that the focus in on research, listening and making thoughtful decisions. I wish more people did this before spamming Twitter. Artists are some of the worst offenders. They never vet their sources, they just mail-merge the hell out of anyone sad enough to mention music in their profiles or timelines.
Thanks for sharing.