YouTube & Video

Online Viewing Shifts Towards Longer Videos

A new eMarketer survey points to a brighter future for online concerts and other forms of long form music videos. “If the first iteration of online video was about silly pet tricks on YouTube, the next wave will be about professionally produced full-length content…” according to Paul Verna, eMarketer senior analyst. “This shift will be propelled by a combination of technology integration, demographics and a growing comfort level with the idea of watching video hosted on Websites.”

image from www.emarketer.comMuch of the growth in long form video viewing comes from the growth of Hulu and the increasing integration of the internet and television sets. In fact,  In-Stat expects US shipments of Web-enabled devices that support TV applications to increase from 14.6 million this year to 83.4 million by 2014.

But overall video viewing is growing too, so don't expect the the quick pleasure of short form music videos to go
away anytime soon. 

Online Video Growth Stats

image from The highest penetration of online video viewing is among 18- to 24-year-olds, with 25- to 34-year-olds and teens not far behind. Retrevo found that 29% of under-25s get all or most of their TV online, compared with 8% of the video viewing population as a whole.

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  1. I would like to see more of this guy from the west coast he schools us youngsters on the music business in a real way we need more people like this guy Jazzy from Jazzy Management I seen him talk about the music business at UCLA and all I can say is wow keep up the good work Jazzy we love that you take time out to school us

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