YouTube & Video

Vevo Soars As Online Video Continues Growth

1 out of 4 or 43.6 million online video watchers in April were viewing a Vevo video; most probably  from a Universal or Sony artist. The two labels powered by money from Abu Dhabi created Vevo, and with some content coming soon from Warners, are shaking up online video viewing. In April viewers watched 30 billion videos online. 13 billion (or 42%) were hosted on Google (Google) properties, including YouTube and Vevo which it powers.

image from Charts via Mashable

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  1. I think you will find the following of interest and useful for understanding aspects of online video:
    Watching YouTube: Extraordinary Videos by Ordinary People (University of Toronto Press, 2010).
    Table of Contents
    1. Home Movies in a Global Village
    2. The Home and Family on YouTube
    3. Video Diaries: The Real You in YouTube
    4. Women of the ‘Tube
    5. The YouTube Community
    6. The YouTube Wars: Elections, Religion, and Armed Conflict
    7. The Post-television Audience
    Catalogue Copy
    In Watching YouTube, Michael Strangelove provides a broad overview of the world of amateur online videos and the people who make them. Dr. Strangelove, the Governor General Literary Award-nominated author that Wired Magazine called a ‘guru of Internet advertising,’ describes how online digital video is both similar to and different from traditional home-movie-making and argues that we are moving into a post-television era characterized by mass participation.
    Strangelove draws from television, film, cultural, and media studies to help define an entirely new field of research. Online practices of representation, confessional video diaries, and debates over elections, religion, and armed conflicts make up the bulk of this groundbreaking study, which is supplemented by an online blog at An innovative and timely study, Watching YouTube raises questions about the future of cultural memory, identity, politics, warfare, and family life when everyday representational practices are altered by four billion cameras in the hands of ordinary people.
    Michael Strangelove is an adjunct professor in the Department of Communication at the University of Ottawa.

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