Despite being a pioneer in user recommendations and its overall leadership in the online shopping sector, Amazon has been slow to embrace social shopping. But a new feature launched yesterday allows Amazon shoppers who connect their Facebook account to Amazon to get recommendations from their Facebook friends on what to buy.
Numerous studies have shown that a friend's recommendations have the most weight with shoppers, and the Amazon Facebook connection places the users friends right inside the buying cycle. Shoppers who connect their accounts can:
- Discover Amazon recommendations for music, movies and more based on Facebook Favorites and Likes.
- See upcoming birthdays and find your Facebook friends' Amazon Wish Lists more easily.
- Get gift suggestions for your friends based on their Facebook Favorites and Likes.
- Explore your friends' Favorites and see who has similar interests.