- Susan Boyle's sales are 97% physical.
- Music has a 10/90 rule -- 10% of your fans will provide 90% of your revenue.
- Actually email is like a river - fans dip in an out of the information stream.
- Engagement makes money for artists, awareness does not.
- It takes 14 clicks to download music from Amazon without an account (12 on iTunes) vs. 4 clicks for typical torrent site. Streams take 1.
- Basically the music business today is where it was in 1967.
- Artists need to make sure they are easily findable on search engines.
- Primary focus of new artists needs to be finding a core fan base.
- 81% of all albums sold last year sold under 100 copies. But... there were 5 tracks sold for every album.
- Even though it's now a singles market, many labels are still album-centric.
- Odds of winning the lottery are as good as a record deal and a hit. Actually the lottery has better odds...
- Artists, you may not want to hear it, but you have to look at yourselves as businesses.
- High awareness with low engagement is a hobby, not a business.
