« The Empathic Civilization | Main | Apple & iTunes Inch Closer To Music In The Cloud »


Feed You can follow this conversation by subscribing to the comment feed for this post.

Simon Adams - MyMusicSuccess

Another good example of the entrepreneurial spirit required to keep afloat in the digital music arena.

As the great Walt Disney said, "Change is inevitable, growth is optional" - SubPop are managing the change in the new music industry well, and will surely continue to prosper in the future because of it.

Jackie Otero

They've got the right idea - Harper Collins' web-focused imprint just released a music/book collaboration with an indie artist. Labels would be smart to pair up with other creative companies for books, apparel, and other tangible products to increase the value of their artists' brands.

Doug G.

God bless Sub Pop. Given the remarkable standard of quality they have established over the years, and the intense followings that bands on their label harbor, I would like to think that they of all labels would find (and deservedly so) success with this model.

UK Blues

When Sonic Youth appeared on Gossip Girl, they sold a Starpower poster bundled with the download of the acoustic Starpower track that appeared on the show. I think it was a smart way to convert .99 cent download sales into $15.00 sales.

UK Blues

Oh, and I eagerly await Megan Jaspers Grunge Lexicon of Product Names. http://en.wikipedia.org/wiki/Grunge_speak

Jackie Otero

Here's the link to the Harper Collins project if anyone's interested...and nope I'm not affiliated with them! :)


Corey Crossfield

See to me this is a shift in what is really important. Sub Pop is a label and they need to make money, I understand this but shifting the focus from purchasing music and associating value in that to having the consumer purchase a product and add music as a secondary factor in a package is not the right way to go. It could make music even less valued by the current generation as a product than it is presently. Why not focus on leading more engaging initiatives for monetizing music like partnering with ISPs and making a profit from file sharing? I honestly think that is the future because no matter how profitable an idea like this may seem at this point in time it could have a more outspread effect in the future.


Glad to hear it! Our band Boy in the Bubble has been doing this for the past year. We sell anything from old LPs to dollar-store kaleidoscopes with download codes attached. We also did a physical book with a download code instead of a CD release. It wasn't that hard - am surprised more small bands don't do it on their own.

Suzanne Lainson

I wrote something about the need to bundle music with something else to sell it these days.


Rick Hutcherson

We've discussed how marrying the physical & digital elements is the future. For now anyway. We already do the download cards, but other merch offerings will work just as well.

Rick Hutcherson
Core Media


The comments to this entry are closed.


Musician & Music Industry Resources