A New Age Of Extremes: How The Social Media Hype Machine Kills What It Creates - hypebot

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Justin Boland

Well, what we're really talking about here is mass behavior. You and Bruce are calling for an auditory Slow Food movement but that's a small niche for educated and wealthy types. Mass behavior is not going to change direction unless there's a serious EMP event that severs their digital umbilical cord. I can only see these trends accelerating.

And that's a good thing, because once the hype cycle collapses into a real-time uroboros, that means Indie artists will actually be able to hop on and off multiple times within their career. Being spit out won't be a death sentence, just a temporary purgatory state.

Kyle Bylin

I like your take.  The last paragraph was sort of a throw in. I didn't want the piece to be all doom and gloom... So, I added a bit of positivity and linked back to some previous arguments.  I can only see these trends accelerating as well.

Suzanne Lainson

Given the way things play out, I can't see Lady Gaga staying a phenomenon for very long.

Banana Cupcakes

I guess you made your own point. I lost you when you said "while THEIR still there." You are trying to get your content up so fast, you're [or should I say your] not proof-reading it.

Mr. Fogg

'So many new groups are coming out ... that one doesn't even need to keep tabs on the artists that came out in the two years prior; their five replacements wound up in the inbox of journalists and bloggers yesterday.'
What you forget is that we (professional music journalists) are only partly interested in the 'right now'-kind of new artists.
Our readers want to follow their favorite artists over a longer period of time. That's a matter of fact proved by analyzing the sales of our media in correlation with coverage of unknown new stuff or headlining about well known artists.
bottom line, we tend to delete most of the 'five replacements' and focus on mid term quality rather than bushfires.
Or the other way round if an artist can get replaced by five others - maybe his work is just arbitrary and not of a lasting quality? There still are specials about Carl Craig, Dave Sardy, or all this artists that really can be called such.
Social Media is a marketing tool - amongst many others - not a sales platform nor a substitute of the club, the tour, the constant development and release of art. Many artists do perfectly well without even bothering to twitter.

Pete Hopkins

Music must be appreciated and not treated like tap water. Hate to say it but perhaps the best way to make someone appreciate something once it's been taken for granted is to take it away. For those like myself, this is not an option though because I make music because I love it. I can make plenty of songs to survive the momentary hype waves. Getting above the noise is the biggest challenge in my opinion.
Oh and one other thing... if you like my music... pay for it. It's a simple gesture of gratitude and re$pect and it goes both ways.

Mr. Fogg

Maybe social networks just bring all this bands to the surface of our attention for a very short period of time, that no one would have ever heard of, when music promotion was in the hands of MTV. Social Media just highlights the ones temporarily, that wouldn't have made it in the traditional media channels either.

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