Like anyone in the record and music industries, youâve probably wondered to yourself how much it costs to run iTunes. Well, youâre not alone. According to the app developer and industry analysis site Asymco, iTunes is approaching an overhead of nearly $1 billion a year.
At present, their monthly operating costs are estimated to be around $75 million and if this burn rate is maintainedâthough it looks to be increasingâiTunes will reach this high mark sooner than later. Austin Carr, a reporter for Fast Company, speculated that, âsuch high costs for a download store may provide some clues into why Apple has hesitated to switch to the cloud.â To which he argues that a streaming service âmight be just too expensive to maintain.â
Itâs also been reasoned that if Apple does add streaming capabilities to iTunes they will charge users extra for it. With these exuberant operating costs in mind, it may be some of the reasoning behind why Apple hasnât hesitated as much as the labels have been claiming that streaming should be counted as an additional use. To be sure, Apple may not need the money, but they could use it.