Conventions & Awards

Overheard @ Day 1 Of ADWEEK In NYC: “Widgets Have Inherited The Earth,” Argues Marc Ecko.

This guest post is by Max Willens, editor of We All Make Music, a website dedicated to helping musicians thrive in a post-label world.  

image from farm1.static.flickr.com "As brands become more human [in the social media space], you're going to see them acting differently because there's no place to hide anymore." – Bonin Bough, PepsiCo

More Great Quotes From ADWEEK Below:

  • "The widgets have inherited the earth." – Marc Ecko
  • "People are expecting to see more of a return on their social media influence. We're seeing this now more than even three months ago." – Garth Holsinger, business manager of klout.com
  • "I have two computers for music. One with what I wanna hear as I'm getting dressed in the morning, and on the other, which I use for DJing, I have the exact opposite." – Ahmir "Questlove" Thompson
  • "If you're trying to enlighten someone, you're turning them off." – Ahmir "Questlove" Thompson
  • "This [American Express's Unstaged event] is the marketing spin. They've [corporate sponsors] replaced the label." – John Legend
  • "Radio is still the number one driver of sales. If you have a hit on the radio, you're gonna sell, and it's unlikely you're gonna replicate that without it." – John Legend

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2 Comments

  1. Great insight from Questlove… I was writing down some thoughts on the delicate art of recommending music to people last night… It seems like such a simple thing, but his point really applies.

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