Report: Expect Google Music By Christmas

image from www.appscout.com According to multiple sources, Google is in final stage talks with labels to open a download store and a cloud based song locker that would allow mobile users to play songs wherever they are. Google hopes to open its new music service before Christmas. Some label executives believe that Google Music will become the first real competitor to iTunes.

"Finally here's an entity with the reach, resources and wherewithal to take on iTunes as a formidable competitor by tying it into search and Android mobile platform," a label executive who asked not to be identified told Reuters. "What you'll have is a very powerful player in the market that's good for the music business."

But before the industry gets too excited about Steve Jobs finally having competition, they should remember that Amazon has massive reach as well, and they've barely managed to make a dent in iTune's sales numbers.  Still Google has repeatedly shown its ability to compete in categories dominated by established players.

"If they get it right, it will hasten the transition by consumers from music you have to own to music you need ubiquitous access to," says Ted Cohen, the former EMI digital executive who runs TAG Strategic Partners.

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  1. Yes I agree with Jun… Its about time to get other major into content distribution… Google is one of very few companies with enought resources and reach to bring help bring content into a paid realm… Very few companies have a mobile platform and search platform with 10s to 100s of millions of users… when they roll it out it will be Big REAL BIG!

  2. Indeed we will be listening to some Google Music. Now why does Google need to record labels:) do you get it? Just open a sister site of youtube where insted of video sharing there will be Audio Sharing. Google has been infringing copyrights all over with youtube then why take permission for audio?

  3. Theres a very very very low cpm associated with audio-only pages compared to video. Google has to figure out the payment platform for Google Music. I recommend papal which also powers itunes store payment backend.
    This isn’t about competing with iTunes. It about what type of consumer experience they can deliver.

  4. “Still Google has repeatedly shown its ability to compete in categories dominated by established players.”
    This sentence could not be more patently false.
    Google Video? Wave? Buzz? Knol? Orkut?
    Really the only shining examples of Google dominating a market with established players is search and ads. Heck, even Gmail is number two to Hotmail.

  5. I think google music is going to be amazing.
    I met Gary Chen CEO of top100.cn and chief exec of Orca Digital – music partner to Google’s music. I was fortunate to be shown the ropes of Google Music China…
    It is incredible. First off, they are Google. They can demand the advertising revenues to make this new venture sustainable.
    How it searches is so easy. You know the tabs at the top? Search, pictures, videos. Music is added. Simply type what you want and it appears.
    No need to download a programme, or wait for a minute while it loads up the catalogue. You can then either choose to download or stream (though I’m sure the download feature will not be available).
    For me its the little touches. Example? Well when a song plays when you stream the lyrics appear in a box on the left. As the lyrics are sung, the words are highlighted – very much like a kareoke video.
    We spoke about probable advertising models – one was silent adverts while the music plays. Like visuals in an old-skool media player.
    I’ll be posting a full article about it on my site.
    But in short. It’s gonna be a beautiful thing. Intrigued how Sony are gonna compete.
    Shea – thetapmusic.com

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