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Top Ten Reasons Why Listeners Think Radio Sucks

image from static.howstuffworks.com No surprise to anyone, the National Association of Broadcasters still wants government mandated FM tuners to be put in your cell phone. The revelation though is that they are now boasting research poll results that 78% of phone owners would consider paying a one-time fee of 30 cents to gain access to local radio stations through the build-in chip. The top reason: they want to listen to the weather and their local stations on their phone

As well, 73% said that having a radio forced into their phone that’s capable of providing “local weather and emergency alerts in real-time would be ‘very’ or ‘somewhat’ important.” Aside from my obvious opposition of letting the government design cell phones or giving the radio industry—that proudly claims that it’s audience is growing—any type of free pass that allows it to grow their audience without innovating. I propose instead, as Rob Pegoraro at The Washington Post has, that wireless manufacturers and carriers should return the favor to the NAB. They should commission their own surveys on the number of major issues that radio has. I can already imagine the interesting results:

Top Ten Reasons Why Listeners Think Radio Sucks

  1. 98% of radio listeners were unaware that artists aren’t compensated when their music is played on the air, indicating that they were “severely” concerned as why they these practices are still allowed.
  2. 87% of radio listeners remarked that—if a government mandated FM-tuner is installed in their next cell phone—they “deeply longed” for days when their “local” radio station wasn’t owned by 1 of 4 corporations.
  3. 95% of radio listeners adamantly complained that after 8 years of being tortured with the songs “Lifestyles of the Rich & Famous” by Good Charlotte and "Complicated" by Avril Lavigne; they’re sick of hearing them.
  4. 88% of car drivers revealed that after driving through seven different states and having to change stations almost every half-hour that they still can’t tell the difference between any of the radio programming they heard.
  5. 75% of car drivers observed that they often get distracted while operating their motor vehicle because they changed stations so often that it was “remotely” or “highly” difficult to concentrate on their driving.
  6. 96% of those car drivers relayed that the major reason why they had to change stations all the time is because the DJ talks too much, a terrible song is playing, or it’s a commercial. Sometimes, all three.
  7. 95% of radio listeners testified that they never wanted to hear advertisements from bar-owners, car dealers, lawn-care services, banks, real-estate, Applebee’s, colleges, and grocery stores ever, ever again.
  8. 68% of radio listeners were surprised that their “local” radio station is actually syndicated from half-way across the country and that sound bites of their town name were thrown in because it’s the “nice-thing-to-do.”
  9. 95% of radio listeners confirmed that if they were allowed to watch laughing babies or funny cats on YouTube while they were driving that they would find this more entertaining than the "Morning Show" hosts.
  10. 100% of radio listeners and car drivers agreed that they would rather jump out a window or drive their car off a cliff than have to hear Ryan Seacrest announce what song is playing on their “local” radio station.
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8 Comments

  1. Good read. I despise what I used to call my favorite local radio station. After years of listening, I can literally call out the next song without failure. It has called itself the “new” 97.1 The River for about ten years now. Nothing about this station is “new” not even the playlist that has been looped since its birth.
    There is no radio station, that I know of, that provides good, multi-genre music with low commercial frequency which I cannot predict the upcoming song. If anyone knows of one in Atlanta please let me know; otherwise, I’ll just stick to my large cd wallets.

  2. great blog, I worked in radio for 11 years and its sad to say its dead. I loved radio and music growing up but now the mainstream music is bland and generic and radio stations all sound the same with no life. The radio cluster I worked for had 7 stations and regarding our Top 40 ( CHR ) station myself and other co-workers ( Sales ) used to play a game regarding what sond would play next. Since we knew the playlist was set up basically to play the same songs at the same time everyday and man I would nail it everytime. so sad isn’t it ? Used to like Rock and some rap but now its all boring and if you listen to Classic Rock the playlist are so tight its the same freakin songs (just like top 40 ) I’m done with radio got my XM/Serus back on so I can listen to Smooth Jazz since its dead on regular radio.

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