A study by online ticket seller Eventbrite looks at the value - in terms of conversions to sale - of a variety of online social interactions. (Click on image on left to enlarge.) The study showed that one share on Facebook equals $2.52 in sales on Evenbrite where as a share on Twitter equalled $.43.
On Eventbite a share on LinkedIn equaled $.90, and a share through their ”email friends” application equals $2.34. On an aggregate level across Facebook, Twitter and LinkedIn, and Eventbrite's email share tool, each share equals $1.78 in ticket sales.
In a piece of good news for developing artists, sharing appears consistent across event size, occuring at the same rate an event has 10 or 10,000 people.
For Eventbrite, Facebook is now the top referring site for traffic to the company’s site, surpassing Google as people discover events that their friends are sharing and they click through to find out more. On average each Facebook share drives 11 visits back to Eventbrite.com. Averaging across all channels, one share drives over 7 visits.