The Orchard Partners With iConcerts; Adds Digital Retail Access To Live Concert Footage

Indie music distributor The Orchard has partnered with iConcerts. The Orchard will market an iConcerts branded channel within internet video outlets, mobile video platforms, and digital devices in North America and the UK, among other select services and locations.

With this, they will bring digital retail access to hundreds of hours of iConcerts concert footage—with videos from Lady Gaga, The Stones, U2, and many more.

In a memo to Hypebot, Steve Hasse, EVP of Business Development at The Orchard, said he’s “ecstatic” about the partnership and looks “forward to growing iConcerts’ audience by bringing their unrivaled catalog to the digital market.”