Music Marketing

FanDistro: Affiliate Marketing For Indie Musicians

image from www.aliadodigital.com Startup FanDistro hopes to bring affiliate marketing to indie musicians with a system that encourages fans to sell their favorite band's music and divides the funds via PayPal 60% to the artist, 20% to the fan (or blogger) and 20% to the company. That would leave artist income similar to selling on iTunes, but PayPal charges could signifigantly lower net payouts. Other companies have introduced similar offerings, but failed to gain traction.  Watch the video and share what you think of FanDistro:

via IndieMusicTech

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6 Comments

  1. I guess this company is banking on bands not wanting to set up their own affiliate program? I don’t think 20% is nearly enough of a motivation – especially in the early going. I’d rather set up my own affiliate program and give 60 – 80% to the affiliate – now there’s some incentive.
    As for the viral concept of fans inviting friends inviting friends – that sounds potentially spammy to me. I only watched the first 1:50 or so…it was a little too forced for me, so I don’t know if this is addressed. A good start is just to allow buyers to become affiliates, you won’t have as many promoters but if your get spam complaints using the viral system – you’ll wish you didn’t have so many affiliates.

  2. How do you suggest we do that. I would like to do an affiliate program, this program looks pretty good, is there a better one out there.

  3. Burnlounge did this 7 years ago… It didn’t work for them.
    However, they were also closed for being a pyramid scheme.

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