Social Media

New Facebook Friendship Pages Offer Opportunity For Social Savvy Musicians

image from Facebook launched Frendship Pages to allow users to follow interactions between two other Facebok friends. Friendship pages include public Wall posts and comments between the two, photos in which both are tagged, events they RSVP'd for together and more. Users can see a friendship page if they are friends with one of the people and have permission to view both people's profiles.  Imagine what a social savvy musicians and their fans can do with Facebook Friendship Pages:

  • A musician could friend a fan and their fan community could follow the interactions.
  • Interactions between two band members can be shared publicly.
  • A fan could follow the interactions of just their two favorite band members.
  • Two fans could build excitement for an upcoming show or release together.
  • Imagine a scavenger hunt with clues shared between two friends…

How might you use Facebook's new Friendship Pages?

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  1. People on Facebook are passive. I am hard pressed to believe that this will cause fans to take “action”. Like going out to shows. I would love to see an example where a musician was able to see the results of fans showing up at shows in larger numbers from facebook activity. If there is one out there please let me know, I am curious how that actually works. The last thing a musician needs to do is spend more time on Facebook, basically acting as a telemarketers for Facebook advertisers, getting more and “fans” that don’t buy a darn thing or go to a show. Facebook is a good hype machine, somebody please show me quantifiable results that is a return on the investment of time spent on Facebook.

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