D.I.Y. YouTube Stars Pamplamoose Land Hyundai Car Commericals
'Tis the season to be jolly – that is, if you're Pamplamoose and just filmed advertisements for Hyundai. The duo has taken their signature YouTube style video, added a shiny car, and filmed holiday songs in their garage. It's a tie between congratulating them for banking a big Christmas payday and wishing I could get my indie authenticity back.
It's one of those situations where if they didn't drive a Hyundai before, they do now. Yet, I doubt their fans would ridicule them for selling out. The videos are cutesy – done with a Pamplamoose flare – so it's hard to hate. Good for them.
See their 'commercial debut' below:
Jingle Bells, but better:
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Definitely good for them. I saw the commercial last night. It’s exactly what the do on youtube. I think they’re fun and talented but what they do is, as you said, cutesy and gimmicky. They’re not trying to be a serious touring band or a dour shoegazer indie cred band. This is the perfect art-commerce balance because Hyundai tailored the campaign to Pamplamoose’s creative vision, not the other way around which it usually is with brand tie-ins.
Hey! Where do we go to sell out? I gotta get me some of that!
It was very interesting for me to read the blog. I like such topics and everything that is connected to this matter.
The concern with selling out is a concept from the 90s. If a band independently figures out how to cut out the middle man to make some dough, then it’s simply awesome. I. Love. This. Band. Thanks for the blog news!
It must be nice to be too cool to make money
She has the strangest, myrthless, grin. She creeps me out. He’s funny as heck though.