You've heard it before. Keep fans on your site. Visuals are important. The first is straightforward. Don't bring fans to your site and send them to Myspace. Your site is yours, while Myspace is not. Likewise, if fans find you on Myspace, give them a reason to visit your site. That way, you can take ownership the relationship and not lose out if anything ever happens to your Myspace page. Second, it's imperative to have good visuals.
Whether they be YouTube videos or otherwise, fans should have something to watch. It keeps them interested and gives them a reason to hang around your website longer than if they read your last news update and left. Good visuals also serve to solidify the image of an artist in the mind of new fans and help them further recognize what they look like. This brings us to the team behind the cinematic electro pop artist called Oh Land. Not to waste a first impression, they've launched a new website for their artist that features her music videos both as a background on the website and player that features four song selections.
This website redesign instantly exposes new fans to Oh Land's unique visuals and captivates them upon their arrival, giving them something to watch while they click around. View several of Oh Land's recent music videos below. As well, if you visit her new website here, you can look at the videos within the integrated player. In incorporating good visuals so deeply into the online experience, it also gives fans a reason to share the entire website over single videos. Take a look: