Infographic: Facebook Vs. Twitter Demographics
To market anything effectively, you must understand demographics. It's who your audience is. Most music marketers will already be using both Facebook and Twitter to engage audiences. But, when you take a look at the demographic breakdown of both social media outlets, it's important to understand the differences.
Here's a 2010 social demographic breakdown:
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It appears that older people and women use Twitter over Facebook. Why is that?