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Facebook Refers More Video Streams Than Yahoo!

image from static.technorati.com Facebook has beat out Yahoo! in video referrals for the first time ever. They're now second to only Google, says a new study by TubeMogul. It now accounts for 9.6% of all referred video traffic to media companies. Notably, Google refers around 65% of that traffic. While Facebook may never catch up to Google, the fact that it's winning out over Yahoo! is compelling. Perhaps this data point isn't surprising, but it's still interesting. Take a look:

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What's Ahead For 2011? Panos Panay: Consumer Brand Marketing Will Play Bigger Role In Music

image from www.masshightech.com As we end the year, Hypebot asked some our favorite thinkers, writers, and friends to answer two questions - one looking forward and the other back. Here Panos Panay, the founder & CEO of SonicBids, answers.

Hypebot: What do you see as the most important business and consumer trends that will shape the music industry in 2011?

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MTV Sees Biggest Ratings Gain In A Decade

image from img2.timeinc.net MTV doesn't play music anymore. And you know what? They're laughing all the way to the bank. Yes, we know they still play lots of music videos on their sister channels. We're talking about the flagship of youth culture. The original dream. Sure, MTV did something drastic over a decade ago when they started to shift their focus to reality television. To this day, members of Generation Y still express betrayal that MTV left music behind in favor of The Situation and the other Jersey Shore idiots. Needless to say, MTV still doesn't see it that way.

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What's Ahead For 2011? Marcus Taylor: Social Marketing & Mobile Will Continue To Be Important

image from igcentertainmentcanada.files.wordpress.com As we end the year, Hypebot asked some our favorite thinkers, writers, and friends to answer two questions - one looking forward and the other back. Here Marcus Taylor, the founder of The Musician's Guide, answers.

Hypebot: What do you see as the most important business and consumer trends that will shape the music industry in 2011?

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ReverbNation: Free "Control Room" iPhone App

image from cache.reverbnation.com ReverbNation has been having quite a run leading up to this holiday season. First they announced their one-millionth account. Then they gained an exclusive partnership with Myspace, which made their tools baked into the fabric of the social network. Now they've released a mobile app for the iPhone that enables artists to collect emails, check profile stats, post status updates to the big three (Facebook, Twitter, and Myspace) simultaneously, and send out newsletters. That's what ReverbNation gave artists for Christmas this year. 

Though still in a beta stage of development, the app is free.


Music Biz News: L.A. Antipiracy Raid Nets $4M, RIAA & Mastercard, Facebook News Feed Update & More

  • Debunking The 'But People Just Want Stuff For Free' Myth. (TD)
  • RIAA, MPAA recruit MasterCard to help them police the Internet. (MYCE)
  • L.A. antipiracy raid nets $4 million in counterfeit goods. (LATimes
  • Survey: People can't live without high-speed Internet. (CNET

image from www.hypebot.com More Music Industry News & Commentary:

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SoundExchange Posts Improved 2009 Royalties, 2010 Estimates

image from statements.soundexchange.com Digital collection agency SoundExchange has released 2009 financials showing $155.5 million distributed to artists and copyright holders from $204 million collected from streaming services including internet and satellite radio, and cable TV music services. That's a 20% increase in collections and a 55% increase in payments over 2008. SoundExchange says the increase comes from the jump in streaming services, 5,335 new artists registering, and data clean-up resulting in improved processing. 

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What's Ahead For 2011? Bob Baker: The Real World Is Going To Meet Mobile & The Internet.

image from s3.amazonaws.com As we end the year, Hypebot asked some our favorite thinkers, writers, and friends to answer two questions - one looking forward and the other back. Here Bob Baker, author of the "Guerrilla Music Marketing" book series and music marketing teacher at Berkleemusic.com, answers.

Hypebot: What do you see as the most important business and consumer trends that will shape the music industry in 2011?

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What's Ahead For 2011? George Howard: I Hope We'll See Greater Clarity In Licensing Fees For Streaming

Gh state road As we end the year, Hypebot asked some our favorite thinkers, writers, and friends to answer two questions - one looking forward and the other back. Here George Howard, a music industry educator and leading blogger, answers.

Hypebot: What do you see as the most important business and consumer trends that will shape the music industry in 2011?

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How To Use Social Media With Your Official Website

Kiss_10 Michael Brandvold explains how to use Facebook & Twitter with your official website by using the KISS website as an example. From 1998-2005, he managed the KISS website and came up with ways to keep fans on the site as long as possible which helped convert many people into fans. “Don’t condition your fans to think of Facebook as a replacement for your website," Brandvold writes. "Facebook should be a extension of and a traffic source for your website.”


Sony Reveals Lackluster Subscription Music Service

image from www.thetechherald.com Spotify failed to launch. It's official now. Sadly, that news isn't surprising. In the background of this digital music drama, songshas launched their own lackluster music subscription service. "Music Unlimited powered by Qriocity" will launch in the U.K. and Ireland for starters, but Sony has plans to bring it stateside in 2011.

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What's Ahead For 2011? Benjamin Campbell: It Will Bring Further Consolidation In The Music Industry.

image from www.startupbeat.com As we end the year, Hypebot asked some our favorite thinkers, writers, and friends to answer two questions - one looking forward and the other back. Here Benjamin Campbell, Founder + CEO, OurStage.com, anwsers.

Hypebot: What do you see as the most important business and consumer trends that will shape the music industry in 2011?

Benjamin Campbell: I think musicians and fans understand more than ever just how symbiotic their relationship is.  

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Why Depression And Great Music Go Hand In Hand

image from www.4urworld.com Artists are among the top ten professions likely to suffer from depression. In a study published by Health.com, people working in the arts ranked as the fifth most likely to suffer from depression. About 9% of creative people reported an episode of major depression in the previous year. They also have higher rates of mood disorders. Given that a career as an artist can often bring irregular paychecks, uncertain hours, and isolation, it's easy to imagine why depression is commonplace. Added to that, would be the nature of creativity itself. It's no secret. Human suffering and tragedy produces the emotional environment necessary for profound music to emerge.

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What's Ahead For 2011? Brenden Mulligan: We'll See A Lot More Fan Engagement Tools Appear.

image from www.crunchbase.com As we end the year, Hypebot asked some our favorite thinkers, writers, and friends to answer two questions - one looking forward and the other back. Here Brenden Mulligan (@bmull), founder of ArtistData and VP of Strategic Development at Sonicbids, answers.

Hypebot: What do you see as the most important business and consumer trends that will shape the music industry in 2011?

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Infographic: Facebook Vs. Twitter Demographics

image from www.sturgeoncounty.ab.ca To market anything effectively, you must understand demographics. It's who your audience is. Most music marketers will already be using both Facebook and Twitter to engage audiences. But, when you take a look at the demographic breakdown of both social media outlets, it's important to understand the differences.

Here's a 2010 social demographic breakdown:

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SXSW Goes Green, Adopts All Digital Swag Bags

image from sxsw.com This year at SXSW, there will no longer be swag bags. There will be no more lugging around and guarding a heavy cache of physical media, magazines, and key chains, among other things. This year, the swag bag will be completely digital. There will be an online portal where SXSW registrants can claim their digital media. Rather than handing you this bundle of love all at once, SXSW will be slowly distribute it leading up to the event.

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Music Biz News: Pandora-Elevation Deal Update, Weird Promo Ideas, Net Neutrality Rules & More

  • SoundCloud Adds Android Version Of Its Mobile App. (TC)
  • The Pandora-Elevation Deal that Never Closed and a Mid-2011 IPO? (TC)
  • 5 Weird Ways To Promote Your Band. (MM
  • What The Web Is Saying: Net Neutrality Rules. (GIGAOM
  • Musicians Who Made Social Networking Work. (NPR)
  • Can Labels Really Quantify The Damage From Limewire? (PC)

image from www.hypebot.com More Music Industry News & Commentary:

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Tap Tap Revenge 4 Grabs #1 In App Store In 18 Hours, Sells 25,000 Downloads Per Hour

image from a1.phobos.apple.com Within 18 hours of its release, Tap Tap Revenge 4 claimed the #1 spot in the App Store. It's seeing around 25,000 downloads per hour. According to Bart Decrem, SVP and General Manager at Disney Mobile, this is the fastest that any of Tapulous's games have hit #1.

Between all of its apps, the company estimates that they're nearing 50 million total downloads. The key to their success has been their ability to send promotions to their existing user base once new developments occur.

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What's Ahead For 2011? Ian Rogers: Direct To Fan Grows, Cloud Music & New Funding Models Emerge

image from www.hypebot.com As we end the year, Hypebot asked some our favorite thinkers, writers, and friends to answer two questions - one looking forward and the other back. Here Ian Rogers, CEO of Topspin Media, answers.

Hypebot: Direct to fan and social marketing helped reshape the music industry in 2010.  What do you see as the most important business and consumer trends that will shape the music industry in 2011?

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Not All Music Artists Are Big Fat Lip-Synching Social Media Babies

This post is by marketing thought leader David Meerman Scott of WebInkNow.

SFMTS musician A few weeks ago I spoke at the San Francisco MusicTech Summit, an event that brings together smart people at the intersection of music and technology.

I spoke on a panel called Engaging Your Community. And later in the day I sat in the Artists Panel to see what they had to say.

I was amazed at how utterly different the discussions about social media were at these two panels. The artists were so resistant. In fact, I asked a question of the artists, which began: "With respect, the vibe here is of a bunch of big babies..."

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What's Ahead For 2011? Bruce Warila: The 'Add Music' Button Will Change Everything.

image from hitmusicacademy.files.wordpress.com As we end the year, Hypebot asked some our favorite thinkers, writers, and friends to answer two questions - one looking forward and the other back.  Here Bruce Warila, co-founder of Music Think Tank and VP of Product for Emergent Discovery, answers.

Hypebot: What do you see as the most important business and consumer trends that will shape the music industry in 2011? 

Bruce Warila: Sometime in 2011, we should see the 'add music' button adjacent to songs and videos on sites around the web.

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Casting Agency Places Ad Seeking Ugly Kings of Leon Fans To Appear In Music Video For "Pyro"

image from www.weirdthings.org.uk The Kings of Leon were surprised to read a casting call for their new music video that sought out people with "scars, pockmarked skin, physical abnormalities, or deformities" to star in the music video for the band's new single "Pyro."

For the prize of $300, fans that were "unattractive", "rough around the edges", and/or "a little slow" could join in a two-day shoot in a bar in New England. In an interview with The Sun, guitarist Matthew Followill commented, "We were really embarrassed about it but we had nothing to do with it." It's quite understandable why the group is angry.

The video for "Pyro" has been released. Watch it and tell us what you think:

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Looking Back On 2010? Brian Hazard: More People Bought AND Stole My Music Than Ever Before

image from dygz78ls5cy51.cloudfront.net As we end the year, Hypebot asked some our favorite thinkers, writers, and friends to answer two questions - one looking forward and the other back.  Here Brian Hazard of Color Theory and Passive Promotion answers.

Hypebot: What do you see as the most important business and consumer trends that will shape the music industry in 2011?

Brian Hazard: The US launch of Spotify, and competing services from Apple and Google, will catalyze the inevitable shift from music ownership to rental.

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BMG Wants To Get Back In The Record Business By Buying EMI

image from www.workingmusiciansbook.com With Citigroup reportedly on the verge of taking over EMI, potential buyers have begun circling and one surprise potential buyer has emerged as a front runner. BMG, former owner RCA Records and then partner in Sony BMG, got out of the recorded music business by selling its stake to Sony. Since then, BMG has invested in several publishing catalogs and had been thought want to add EMI's deep publishing holdings. That was until BMG CEO Hartwig Masuch spoke to Music Week yesterday.

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Video: YouTube Explains New Trends Feature

image from s.ytimg.com With 35 hours of video being uploaded to YouTube every minute, keeping up is impossible. Last week, YouTube officially unveiled YouTube Trends, a new set of tools designed to help uesers stay on top of the latest popular videos and trends. What this video for an explanation of how YouTube Trends works:

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6 Reasons Why The Album Format Died

253485340_c7db13b4d8 Although many people think that online music destroyed the album format, there are many additional factors to consider. On Music Think Tank, Bobby Owsinski posts his opinion on why the album format died. He gives six good reasons that range from the album artwork to price. Owsinski states, “It’s easy to say that online music slayed the album, but it was only the final dagger after 6 long swords.”


SXSW Announces 3rd Round Of Showcase Bands

image from sxsw.com SXSW Music has posted their third round of band announcements. As always, everything is subject to change, and more announcements are still to come.  This year's SXSW is shaping up to be a strong one and Hypebot will be there with full coverage. Here's the full 3rd round list of showcasing artists:

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Ryan Van Etten Looks Back At 2010: Witnessing Change Like That In Eminem Gave Me Hope.

image from img.ryanve.com

As we end the year, Hypebot asked some our favorite thinkers, writers, and friends to answer two questions - one looking forward and the other back. Here Ryan Van Etten, Editor / Producer of VirtualMusic.tv, makes up his own response.

Hope: There's something completely refreshing about pure honesty. Honesty is why I was drawn in by Eminem this year.

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