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Viinyl.com: Quick Interactive Single Song Sites

image from viinyl.com Canadian start-up Viinyl turns single songs into a quick but robust interactive website. Cuurently in beta, think of it as a digital version of the 45rpm single with artwork, lyrics and videos. Viinyl mini-sites come optimized with links to the social web.


If you have any eye for graphics, it appears simple to create an engaging mini-site. Viinyl creates a unique url for each song site which they say makes the song more SEO friendly. How well that works might depend in how else the song is being spread. Bandcamp, for example, also creates a unique url for tracks.

Viinyl is also missing a buy button within each mini-site which could just link elsewhere.  But all and all, its a worthy concept delivered pleasingly.

If you check out or try Viinyl.com, come back and let us know what you think.

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12 Comments

  1. At first glance, the song pages seem very bandcamp-ish (not that that is bad). Might appear too derivative and I’m not sure if enough people want to just promote one song. Personally if an artist is good, I’d rather have all their music at my fingertips.

  2. Hi Jonathan, thanks for the feedback (i’m with viinyl). We love Bandcamp, great simple and effective service.
    Think of us as a landing page for a song, the type used in many industries to gather leads, that is designed to seduce fans and drive traffic to whatever source the artist chooses (official site, social networks, blogs, iTunes, Amazon, Bandcamp, etc…
    It’s all about creating an attractive and interactive online presence around the most important element of the music industry: the song/single.
    And to answer your question “why would an artist want to promote one song….” In my humble opinion, it makes a lot of sense considering “where” the music industry is at nowadays:
    – The digital music format is driven almost exclusively by the ‘single’.
    – Music careers are made on a single-by-single basis where artists/ labels are promoted on the basis of a single song for a period of time only before moving on to the next.
    – Music as we know it today is typically presented in a non-interactive format like an mp3 file + jped and/or a title on a generic playlist service
    We’re also super excited to introduce the whole branding element for a song – something that has unfortunately disappeared with the advent of mp3’s or digital files – Bandcamp and some other services do it to a certain extent, we just want to take it to the next level.
    It really boggles my mind that with all this wonderful technology music has become a file + jpeg and/or some song title in a playlist! There much more to a song than a simple file…
    In short, our goal is to give the artist control over their branding,online presence, music distribution and provide tools to reach tech savvy consumers.

  3. I think it sounds like a good tool. I’d love to dedicate a site to our singles so that I can keep pushing out new content on the artist’s official site. Can’t hurt to have a secondary site solely promoting our singles.

  4. I like it. Good luck with your site. It has fresh design with good functionality. For an artist starting off it’s a very good idea to focus on one key track with links to purchase and any desirable social networking. It’s very much like the lovechild of Flavors.me plus Bandcamp with a small hint of SoundCloud. Here’s my Flavors page http://flavors.me/sheerzed

  5. It does look very Sixtyone doesn’t it!? I’m still puzzled how TheSixtyOne.com makes any money :S
    I like the simple concept! I think it would work really well as an app too!

  6. I would disagree that the digital music format is driven by the “single”. With ever increasing internet speeds and the ever decreasing cost of hard drive space, it’s becoming easier and easier to download full albums at higher quality (thanks in part to Bandcamp, which I love), the way the artist created them (and not as just a snapshot of a work of music that doesn’t give the complete picture – essentially what a single is). So whereas Bandcamp is awesome in providing a great platform for fast, efficient, and high quality complete album downloads, I’m afraid your service is one that a lot of people I know wouldn’t be using.

  7. Some people don’t necessarily want to download entire albums though. It’s hard enough with SO many artists out there just trying to breakthrough to a somewhat sustainable fan base and overall mainstream presence.
    It’s also hard, on the consumer end, to give a new artist a listen. Most people don’t really get into artist discovery anymore because of the sheer amount of artists these days. Viinyl gives a short, sweet and to the point interactive experience on ONE song. I think if utilized properly, it can open the opportunity for easier, quicker, more accessible and more interactive music discovery.

  8. The digital music format is driven almost exclusively by the ‘single’.
    Music careers are made on a single-by-single basis where artists/ labels are promoted on the basis of a single song for a period of time only before moving on to the next.

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