Content Marketing: To Register or Not?

Should fans have to fill out a form to get extra content? In many cases, it’s a good idea to collect some data like e-mail addresses and location.

Other times, the effort fans exert to get the content defeats the purpose. If you want to give a song to them, give it. Otherwise, they may just resort to easier, often unwanted means.

At Music Think Tank, Dave Huffman asks: Should fans register? Find out now.