# Midem Panel: Reinventing The Music Business
#MIDEM - Ted Cohen Interviews Investor Saul Klein

Forrester's Mark Mulligan #Midem - Music Needs S.P.A.R.C.

image from www.forrester.com During a Saturday morning Midem presentation,  Forrester Research Mark Mulligan analyst called YouTube "music's killer app"; and sharing some new Forrester data showing that "for 12 - 15 yr olds, music is the soundtrack to social interactions". (Watch this space for a link to the full study) The key to a music industry turnaround, according to Mulligan, is for the music to get S.P.A.R.C. -

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