Is Billboard Sponsored By Justin Bieber?

image from lh3.ggpht.com In our morning news prowl, Hypebot discovered a startling new partnership.

Billboard.biz appears to have a new sponsor and his name is Justin Bieber. Check it out for yourself.

Senior Editorial Analyst Glenn Peoples forgot to tell us about this. Instead of "Business Matters", his daily column looks more like "Bieber Matters" now.

Oh, and did we mention, there's Justin Bieber URL shortener out now. Odd.

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  1. CMJ did that too. http://bieber.ly/e842 I think if you use the URL shortener his face shows up. It’s creepy. Pretty creative promotional idea, but weird nonetheless, especially when a site dedicate to college music sends it out too.

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