Before you could say "We're big on Myspace", it seems the foundations of this once burgeoning oasis of digital discovery have quickly crumbled. These days, it actually closer resembles an online Salton Sea.
In retrospect and with hindsight we have to ask ourselves – did we ever really need MySpace?
- No one made money from music on MySpace. Yes you had 50,000 fans and 1 million plays, but in the end what did that do for you?
This is a business and you don't have a successful band unless it's making money. MySpace got fans and bands into the mindset that music was worth nothing more than a friend request and a number of plays.
The failure of MySpace brings back the realization that music is worth something and the over saturation of messages is not what the fan wants.
- MySpace is an extension of the dying major music industry. MySpace quickly got into bed with the majors, partnering with Interscope and selling out to Rupert Murdoch's News Corp. They didn't care about the importance of nurturing a career or promoting good music, they just cared about making money for themselves. Majors used it create a facade that the industry was vibrant again, and that they were at the forefront.
They got desperate and did whatever they could to perpetuate this myth.
It no longer became about fans discovering music for themselves and independent musicians flourishing, it was just another platform for big business to exploit and to coerce you in the direction of what they wanted.
- MySpace encouraged a corrupt mentality. MySpace was a breeding ground for desperate bands who were desperate to appear successful. Bands even went to the extent to buy plays and friends.
Go on admit it – you did it, didn't you?
Well, in any other business cementing a deal based on falsifying numbers is called fraud. The death of MySpace helps makes the business of music a bit more honest again. With it now disintegrating, the great bands who are creating great music and genuine followings are no longer so casually lumped in with the spoiled kids with rich parents, who wanted their "precious little fluffy bunny to be a biggy wiggy star".
- No more Tila Tequilas. Or any other vapid, emotionally unstable individuals, using their scantily clad assets to whore themselves to any geeky virgin that would click 'accept friend request'.
MySpace made it even easier for these talentless types to claim singing as a part of their resume. So now when you get chatting with someone who proclaims themselves to be big on MySpace, you can give them the advice that they really need to get out more.
- You might actually get out of the house. MySpace led bands to believe they didn't have to do the hard work of getting out and building a live following anymore. You just upload a couple of tracks and you and your band mates spend your nights inside clicking – add as a friend...add as a friend...add as a friend. Maybe it's time to realize that your real 'friends' are the ones who pay ten bucks to see you at their local venue and walk away with a copy of your new CD under their arm.