An obscure rapper named Optimo 55 Souf decided to dance into traffic during a DIY music video shoot for his new song. Midway into the road, he got hit by an ice cream truck. Shortly thereafter, the video got posted on YouTube and went viral. Comedian Daniel Tosh, host of Tosh.0 on Comedy Central, saw the video, reached out to the rapper, and helped him film a professional music video for his song "I'm Gipper" on the show. The song has since skyrocketed up the iTunes hip-hop singles chart to #15.