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Wesley Verhoeve

My concern is that for points 1-4 twitter is a much better tool. I think there is a lot of value in point 5 though, and love your suggestions. It's a pricey (and nearly impossible) endeavor to start your own badge, but I think there are creative ways to go about achieving your suggestions!

John Chang

Great blog post. These points could also be applied to Facebook's Places feature to help acts keep their fans interested and excited.


We used Foursquare to promote our videoclip and fan fundingproject on Akamusic. How we did it? First we created a flashmob (on new years eve) - we released a press communique with the location. Everybody who locked in could participate in the videoclip. Me and my partner performed 24h and everybody who came by could join the clip. It was done via timelapse, so the 24h could fit in the 3 minutes format of the song. We also gave everybody who checked in that day a promocode to invest in our project on Akamusic, a cool fan funding site who got the idea and helped us out to get things organised. RESULT: around 16.000 visits for our clip, a big buzz in Belgium and my band Dallas raised more than 32k €. Check the clip and Dallas on http://en.akamusic.com/dallas . If you like you can invest. 1 share = 5 euro and you get our music soon, with your name in the liner notes and 40% of the benefits. Njoy!


This is interesting, I have not started using Foursquare for music promo yet, but it looks like the possibilities for promoting tour dates are good.

- Chris

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