Chart: More Proof That Music Ads On Facebook Work
A recent Webtrends survey of 11,000 Facebook ads measured clickthrough rates (red) and cost per click (blue) for different categories of ads. Check out the big jump in clickthrough rates for the bottom categories: Media & Entertainment and Tabloids & Blogs. In other words, as Silicon Alley Insider put it, "stuff that's fun to discuss with friends". The chart:
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I’ve always been tempted to release a few adds, even more so now!
This is actually a very interesting observation. I think I might give it a go as well.
Thanks.
Mark Lewis
Partners In Rhyme
http://www.partnersinrhyme.com
Facebook ads don’t work. Do you think the general audience goes on their Facebook page specifically to find music? No. They do it to interact with friends and lok at pictures – they’re not in the mindset of looking for music. Just because there’s music fans there doesn’t mean they’re open finding new music at that moment.
So you may get a few clicks but your CPC is $0.25. What does that tell you about the quality of the click? The quality of the general audience is sub par no matter how targeted you get.
There’s a reason why premium advertising on music sites gets triple the amount of clicks – the ad takes up a lot more real estate on the site, and is relevant to the user, and the user’s task of finding/learning about new music/artists.
Additionally, there’s a powerful branding component to the ads which make them more engaging. It allows the artist to place multiple call to actions, logos, album covers, photos, and in a lot of cases video.
Furthermore, the ad takes up a lot more real estate on the site, and is relevant to the user, and the user’s task of finding/learning about new music/artists.
This mindset of short term, ephemeral results in place of long term, big picture branding and development is a reason why recorded music companies are dying.
I have been very hesitant to due the Ads on Facebook especially after my experience with google but now i just my give it a try!!