MySpace Traffic Races to the Bottom [CHART]

image from scienceblogs.com The folks at Business Insider have confirmed that the death of MySpace isn't overly exaggerated. According to comScore data, MySpace had 45 million unique visitors in January. That's down from from 70 million the year prior. "This is why MySpace is up for sale," they write. "Its turnaround plan just didn't work."

Watch MySpace Race to the Bottom:

image from static2.businessinsider.com (via Business Insider)

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  1. the death of MySpace was actually about two years ago. it was just baffling to many of us why the turnaround plan didn’t start a year earlier than that. ultimately, the site seemed to have no vision and little interest in improving the user experience – only an interest in spamming the hell out of anything that moved and padding its clickthrough numbers with a deliberately inscrutable interface.

  2. myspace is a good example of priority screwup. They tried to monetize too quickly with advertising. Meanwhile their code was prone to hacks and bot’ing, not enough “conduct controls” to prevent over-promotion/over-“friend’ing”, and their interface was both too simple and complicated at the same time… Maybe they’re a product of success too early.
    Obviously Facebook has done a much better job and serves as a potential example of how some models do a better job at “business” by not being overtly commercial until you have a handle on your core competency.

  3. For me the final nail in the coffin was when they hooked it up to Reverbnation so you can send messages to all your fans. Seemed like a great idea, no doubt. Would have been useful a few years ago, but now, it’s disastrous. I work with several artists’ Myspace accounts as well as our own, and every single one just receives piles of spam from other bands – and nothing from fans any more. Makes me even less willing to engage with Myspace on any level.

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