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Social Media Got The Grammys All Wrong

image from Social media buzz toruned out to be a poor predictor of Grammy winners last night, getting it wrong in nearly every category. That's the danger in believing that buzz is a predictor rather than a snapshot of the moment. Or as @BigChampagne tweeted, it's "the problem with scraping for net buz" without context. Check out the Wired pre-Grammy buzz infographic vs. a list of the actual winners:

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vs. The Grammy 2011 Winners