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Only 10% of Your Friends See Your Facebook Posts, And Only 1% Like It.

Post by: Robin Davey, Head of Music and Film Development at GROWVision.

image from 1.bp.blogspot.com How do I know this? Well I conducted a simple experiment that you are all welcome to replicate.

I simply posted on my wall asking anyone who saw the post to like it. Of my 913 friends, 93 responded by clicking the like button.

If you do try, I would be very interested to see your results, but my thinking is that around 10% is an accurate assessment.

I have written before about the importance of being in control of your fan base and a strike rate of 10% could be considered pretty good for Facebook.

However, that is the amount of people that potentially see the post. It does not represent the people that are going to click through a link or watch a video.

This number is probably significantly less than the 10%.

In fact, based on the reaction I have had to things I have posted, I would say that it is more like 1%, and that's if the post is particularly popular.

OTHER ARTISTS

So I decided to randomly look at popular bands on Facebook - I am rounding off these numbers to make them easier to understand.

The Black Keys have 800,000 fans and they get around 800 likes per post, although they did reach 7,000 when they said 'Lotsa Grammys".

Justin Bieber has 22,000,000 fans and gets between 25,000 and 50,000 likes per post.

Mumford and Sons have 1,300,000 fans and have recently pulled an impressive 17,000 likes on one post that simply said, "TOUR!!!"

But how impressive exactly is that?

Well the Black Keys, at 800 for the less popular posts, works out significantly below 1% of their fans choosing to like it, and just under 1% for their most popular post. Bieber's rampant fans achieve similar numbers. Mumford's impressive number is actually only just above 1%.

So my personal findings seem pretty accurate when compared to band profiles.

What's more, the most popular posts seem to be a pub like cheer from fans, a proverbial GOAL for their team. This appears to be quite telling of what peoples mind set is when they are browsing their Facebook page.

IS IT WORTH IT

Is putting time and effort and even money into you Facebook page really worth it?

Well, with those figures, it is up for you to decide. Of course, there is no harm in having a page and updating it, but if you are questioning if Facebook popularity will make or break your band, it's pretty clear that the answer is a resounding no.

To me it further indicates the frailty of relying on social networks as a means to achieving success.

Since my band The Bastard Fairies announced that we were no longer updating our Facebook page, we have had a further 1000 fans like the page. It seems simply having it there as a placeholder, is actually not much different from working the page and posting regularly.

I am not saying these numbers are conclusive, and I am all ears to hear if you have managed to achieve different results getting people to interact.

From a personal point of view, it further drills home the fact to me, that direct contact with fans via email, is the most effective and essential tool to successfully keep them updated.

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