Conventions & Awards

#SXSW – Will We See You In Austin This Week?

Bruce Houghton press2.12.09 I'm heading to SXSW tomorrow. The hundreds of announcements, panels and events along with 2,000+ bands and countless meetings can be a bit overwhelming. But here are some things that I know that I'm attending; and I hope to meet you at some of them:


PANELS:

Next Stage: The Reality of Cloud Streaming Services – Cloud Streaming has arrived. Bringing successful and viable services to the U.S. market is only a matter of time. The question now becomes, how will this play out as a stream of revenue for rights holders? Join Jeff Price of TuneCore, Bruce Houghton of Hypebot and George Howard, Professor at Loyola University, at Next Stage for a detailed discussion on the six rights every musician has to their work, and how they can be employed best in the cloud streaming service model.

Time
Wednesday March 16 12:00PM
Venue
Austin Convention Center Exhibit Hall 3/4

Website? Get Real. You Need A Web Empire – Bandzoogle's David Dufresne hosts Aaron Ray of the Collective, Emily White of Whitesmith Entertainment and Trevor Guy of Last Gang Records and yours truly. Cut through the hype and social media lingo, find what's really proven to work, and what artists should focus on when planning and building an online presence.

Time
Thursday March 17 2:00PM
Venue
Austin Convention Center Room 9ABC

MUSIC TECH MEETUP:

 Wednesday, March 16th from 5 – 8:00pm for the SXSW Music Tech Meetup at The Belmont upstairs balcony located at 305 W. 6th Street in Austin. Hypebot is co-sponsoring along with the great folks at Topspin, MobileRoadie, Songkick, MPX4, Virb, Soundcloud and MusicMatters. RSVP on Facebook.

SHOWCASES:

As some readers know, I also run booking agency Skyline Music. Thanks to the hard work of teamate Mark Lourie, we have two acts at SXSW, Head For The Hills and MarchFourth Marching Band. Here's the schedule:

MarchFourth Marching Band            
Fri,  March 18, 8:00pm Virgin Mobile House, 508 E. 8th  St. (invitation required)
Sat, March 19, 2:30PM AUDITORIUM SHORES
Sat, March 19, 5:00pm, Folk Alliance Showcase, Threadgill’s S. Austin
Sat, March 19, 9:00pm Mellow Johnny’s Tent, next to La Zona Rosa

Head for The Hills                            
Fri, March 18, 6:00pm  Once Over Coffee Bar
Sat, March 19, 11:00am  512 Bar
Sat, March 19, 9:00pm, MOMO’s

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2 Comments

  1. Hi Bruce,
    I’ll be there! This is my second year and can’t wait to get down there! I’ll be at the Music Tech Meetup on Wednesday evening, and hopefully the cloud streaming panel (if we arrive in Austin in time). The web empire session looks great, but it’s right before my business partner’s panel on “Landing a Music Career in Flyover Country” http://schedule.sxsw.com/events/event_MP6567.
    Hope to run into you! I’m a daily reader of Hypebot. Have a great SXSW!

  2. Already arrived in Austin late last night with the http://gorankem.com crew. Catching the tail end of the interactive crowd and looking forward to the music crowd coming into town…it’ll be an interesting mix when they begin to crossover…

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