BandPage is is the #1 music app on Facebook with 21 million active users; and that's quite an accomplishment since it was created for bands rather than the masses fo fans. But in addition to artists friendly features like the ability to offer free music in exchange for a Facebook like or email address, the main reason behind RootMusic's success is Facebook itself.
From the very start, Facebook has ignored music. “When’s the last time you tried to do something with Facebook, and they listened to you?” RootMusic co-founder J Sider asked the Rethink Music conference audience in Boston. “We need a concise platform around music that’s here to work with you.”
Particularly with the demise of MySpace, Facebook has an opportunity that it seems unwilling to exploit.