Michelle Shaprow Asks: "How Can I Maintain My Personal Touch As I Build My Career?" - hypebot

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Phil Bowyer

Scalability is difficult. While I'm not a fan of automation, she could put some things in place to let her fans know that she likes to answer everyone personally, but that takes time, so she may not get back right away.

I've seen this done with autoresponders that send people to a video explaining this. It's best to start now, and manage expectations early so her fans know that she wants to, but isn't always feasible.

Figure out ways to use her newsletter to communicate with fans which should include a personal message of things that are going on. She could address the common questions/comments all at once. (she could also do this in a weekly video)

And.. just do the best that she can to keep up with it. She can hire an assistant to help with other stuff which would give her more time to play with the fans.

Justin Boland

She's going to have a meltdown at some point and realize she cannot continue to interact with everyone who wants to interact with her.

Then the problem becomes how to create the illusion of that kind of intimacy at scale. Phil's point about "managing expectations" is key.

On the plus side, if she's actually having a problem with "too many fans" that should hopefully correspond with a lot more money coming in, which expands her options considerably.

Louis Byrd

I agree with Phil.

I would add this..if she is receiving common questions she can simply answer them via blog.

To keep things intimate, we have some great technology out here that can address that...ustream and Youtube.

I would say if she keeps a regular U stream where she can interact with fans more direct, and i it could be fun seeing that they can see her.

Also a Vlog (video blog) would be a cool way too keep fans aware of whats going on while she is on tour, video shoots, PR appearances.

She can simply post edited video clips of her weekely events on her website..and do it in a fan and creative way...a mini documentary series/ reality show style...or she could just keep it raw and just post videos..

ABC (always be Capturing)

Queing theshameless self plug

If she is looking for a good editor, graphic artist, songwriter...I am Down :D

Louis

Oh by editor I meant video editor!

Michelle Shaprow

I am loving these suggestions.

Louis where can I check out your graphic design?
Are you on facebook?

Suzanne Lainson

I got to meet The Fray guys before Epic discovered them and they were still a relatively unknown Denver band, albeit with lots of family and friends they had amassed growing up in the Denver area. We were all thrilled for them when they kept getting more famous (hitting multi-platinum status and doing a world tour) because (1) we were happy for them and (2) it gave additional visibility to the Colorado music scene.

They have stayed remarkably in touch with their roots and you can still see them in the usual places in Denver and at local shows here when they are in town. But their ability to directly engage online with fans who aren't close friends has always been limited by the amount of available time they have had.

What they have done, over and over again, is to say their success is directly tied to their fans and Denver connections, so they have tried to stress that their success is everyone's success. In other words, their goal has been to make everyone feel a part of this journey.

What is harder (and I have seen this often with other friends who have become worldwide successes in sports, music, and business) is maintaining touch with people who were close to you when you started, but who you don't have much time to see anymore. Who gets to remain a part of our entourage and who doesn't?

What The Fray have done is this regard is to give opportunities to those they've known. All of the band members are bright and creative and have a network of friends from high school and college who are also bright and creative. So there's been a collective, of sorts, that has built up around them. The collective presents its own community that can exist even when The Fray members aren't in attendance. And the band sends professional opportunities to those collective members that help them rise in their own careers. So there are residual benefits for these long-time friends that extend beyond getting personal emails or event invitations from The Fray.

Taurean Casey

Michelle, your need is the exact reason why I created Music Assistant Now. Music Assistant Now is an online music marketing and communications service. The demands of artist's attention outside of creating music are increasing everyday. Simply put, you need "assistance".

Adrijus

Don't even think about stopping answering emails and talking on Facebook. Do some live video streams with Ustream, make some short videos with updates from life and work. If a guy like Chamillionaire can answer tons of tweets on Twitter then everyone can keep conversation going. It's not hard, u just have to like your fans actually..

Suzanne Lainson

Giving people lots of info about your day-to-day career is good. Videos, photos, updates. Fans who come into your career at this stage are happy with that.

Where the problem lies is with those whose status has changed. If you were once responding to them and now you are not, it's harder for them to deal with. The best you can do is let them know you are thinking about them and that although you have less time now (due to their help in your success), you will find a way to connect, even if it is less frequently.

Louis Byrd

Hi Michelle! Indeed I am on facebook...Louis Byrd BYRD is how my name will appear...im from missouri. You can check out my work under my portfolio at http://thenestms.com

Thanks for responding

L.Byrd

Just Who?

Hire a clone.

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