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Tested live. Sparks looks the most promising for promotion, discovering etc. to me, but still, no idea where it takes search results from since they do not seems to be grabbed from Google.com
It does connect all Google products together, for advanced website owners and regular internet users to share, +1 and communicate. Very little privacy settings, just basic and it's OK.


Actually it's not that far from a Facebook killer, because unlike Facebook, it more closely mimics real social networks. On Facebook you just have one pool of 'friends' while on Google+ and in real life, you have separate social circles.

As for impact on music: http://goo.gl/aUNmA

Like people here like to say, game-changing.

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