A weekly roundup of the latest promotions and deals in the world of music branding and marketing.
Jawbone's JAMBOX speaker packaging by fuseprojectwins a Dieline Award for its old school boombox inspiration.
Alicia Keys connects with some big brands including Thursday's Sessions +1 debut, a live streaming AOL Music event. She's also linked up with the Sony Wonder Technology Lab for Music Mixer, an interactive exhibit allowing visitors to remix "Empire State of Mind (Part II)."
You’ve heard the saying before… “Location, location, location!”
For musicians and music marketers, knowing where to reach your audience is just as important as knowing when to reach them.
As many readers may know, Facebook analytics provides a plethora of valuable information about fans and how they interact with an artist’s Facebook page - from how many “likes” the page has, to charts that graphically depict user/fan engagement.
In honor of yesterday's sale of MySpace to Justin Timberlake (no joke) and a company that optimizes annoying advertising online $35 million - 5% of what News Corp paid in 2006 - we're resurrecting a guest post from UK indie artist Georgia Wonder that was so popular in 2009 it almost brought down our server. Since then, MySpace has made a few changes, but sadly this post still rings true.
Derek Sivers (founder of CDBaby) has a new book out called, “Anything You Want - 40 Lessons for a New Kind of Entreprenuer”. Marketing guru, Seth Godin, calls the book “brilliant” and “worth reading”. On Music Think Tank, Ariel Hyatt has a special interview with Derek that talks about entrepreneurship.
“Entrepreneurs are by definition problem solvers and Derek had a double-sided good fortune.” (Read On)
A number of sites for artists to book shows were suggested to me after recently discussing DIYgigs.com. I wrote briefly about four of them but decided to save one, ConcertsInYourHome, for a separate post. The concept of intimate concerts in home settings is one that has interested me for awhile and I was glad to find out about Fran Snyder's site as well as related projects now drawn together by the ListeningRoomNetwork, DinnerAndSong and PeachGigs.
Yesterday's sale of MySpace to ad network Specific Media for just $35 million marks a new low for the struggling social network. News Corp had paid $580 million for MySpace in 2006 and some had valued the company in the billions. Just last month News Corp had hoped to get as much as $100 million for the company. A company that once topped 1000 employees will likely be reduced to about 200. Here is a graphic look at the rise and fall of MySpace:
1band 1brand is already an interesting experiment in creating a marketing platform promoting one musical act and one fashion brand at a time. I recently included them in a post about musical daily deals, though they've actually been focused on weekly offers, and said nice things. Now they're stepping their efforts up a notch with a special event at Turntable.fm that gathers together multiple artists and brands and with summer bookings that expand the concept beyond the web.
Yesterday's $35 million firesale purchase of MySpace by online ad network Specific Media includes an major role for Justin Timberlake and confirms plans to focus on music. Timberlake has taken an ownership stake and will help develop MySpace's new creative direction. They'll share plans for the site later this summer, but alluded to evolving Myspace into a "digital destination for original shows, video content and music." That won't be easy, given falling traffic and competitors like VEVO, YouTube and Facebook.
This guest post comes from Walt Ribeiro, a freelance writer and blogger. He runs For Orchestra where he arranges pop and rock songs for orchestra.
The National Association of Record Industry Professionals (NARIP) had their monthly Biz Brunch recently to bring together industry producers, songwriters, and publishers to network and discuss trends. We've covered NARIP before, and this month's New York meetup hosted at Rockamedia has had a lot to talk about.
Deatils of the post-fire sale MySpace are emerging including a major involvement byJustin Timberlake as investor and creative driver. Looking back,this chart looks at the rise and fall of the social network. Ars even does the math on News Corp's disastrous MySpace years.
Rhapsody Hopes To Hit Profit This Year, May Seek Investment [Interview] (paidContent)
The Village Voice staff plan to publish on Tumblr during their strike. (Mashable)
MySpace CEO Mike Jones sent an email to his staff of 400 today to announce the sale of the company to Specific Media. In the letter, Jones acknowledged that staff cuts would be deeper that expected (sources say well over 50%) and that he would be leaving the company within two months.
Full Text Of CEO Mike Jones' Email To MySpace Staff:
MySpace has been sold to ad network Specific Media for a reported $35 million. News Corp, which paid $580 million for MySpace in 2006, had hoped to get as much as $100 million for the struggling social network. Sources are reporting that MySpace will refocus on music, after failed attempts to broaden to a more general entertainment site. Musicians have been moving away from MySpace in recent months, and new owners will have to make drastic changes to reverse that trend.
Los Angeles, Calif. — June 29, 2011 – Specific Media, a digital media company, today announced it has acquired Myspace from News Corporation. As part of the agreement, News Corporation will take a minority equity stake in Specific Media. Additional terms of the agreement are confidential and will not be disclosed.
Nevada, D,C. and Missouri have the most concerts per capita according to a new survey based on secondary ticketing data by ticket search site SeatGeek. Regionally, the South has the least concerts per capita and New Emgland the greatest. Take a look at the SeatGeek Concert Density Chart:
Friend of independent music and CD Baby founder Derek Sivers released his first book today,Anything You Want - 40 Lessons In Being An Entrepeneur on Seth Godin's new Amazon imprint Domino. Anything You Want is a compilation of lessons Sivers learned as a self-taught businessman. I devoured it in a single 90 minute sitting, and now consider it a must read for anyone starting or running a business, including every musician who cares about their future. I'll be writing more about Anything You Want in the coming days and interviewing Derek. Until then, here's how Derek describes his book:
Visibli, creators of an "Engagement Bar" which deploys a customizable upper screen frame for Visibli-altered links served on social media sites like Twitter, has released a report looking at the amount of traffic driven by top music artists on Facebook. They combined their proprietary information on artist-driven traffic with some information from a recent ShareThis study to come up with the top 10 artists on Facebook driving almost 80 million pageviews combined in one month.
Google has finally launched its new full on challenge to Facebook, Google+. The internet giant has stumbled with social before (remember Wave?), but any time Google speaks marketers need to pay attention. And this time, Google got a lot of things right. Key Google+ features and impressions:
Evolver.fm intern Peter Amara offers a new weekly app store round-up. This installment adds a new category: web apps, with two exciting offerings you won’t want to miss, and as always, some new options to enhance your iOS or Android music experience.
It's still a bit of a work in progress, but Paste Magazine has launched a sister site, The Paste mPlayer. This specially designed web magazine experience will add apps for both iOS and Android devices later this year. PasteMagazine.com continues to be the home of Paste news, reviews, blogs, photo galleries and video. Highlights of the new Paste mPlayer:
More bidders still in the running for MySpace including co-founders Tom De Wolfe and Tom Andersonwith Bebo owner Criterion Capital. The price appears just north of the$30 million reported yesterday - a valuation only 5% of the $580 million News Corp paid in 2006.
Facebook and social web browser RockMelt has raised $30 million more in funding from Andreessen Horowitz, Khosla Ventures and Accel Partners.
Fresh off a new funding, We7 expands with its first launch on the EU mainland in Belgium. We7.be offers 7.5 million tracks. It's the country’s first licenced free music streaming service and includes major labels plus with local indies like Black Hole, EPM Online, NewsNV and PIAS.
NewsCorp paid $580 million for MySpace in 2006. Now its close to being sold for $30 million, far less than the $100 million that they had hope to get for it; and the two prospective buyers are ones that few have ever heard of. As part of the deal, MySpace will reportedly lay off 150 or more employees tomorrow.
Ticketfly has announced the addition of the Ticketfly Analytics Dashboard to its suite of client tools. The company offers ticketing, social marketing, website and email and the dashboard provides real-time analytics across those platforms.
Singer-songwriter David Gray becomes the first artist to release an album exclusively on daily deals site GroupOn with today's launch of "Lost and Found-Live in Dublin 2011". Available for $6, Downtown Recordings' RCRDLBL is powering the offering. Recorded during Gray's Foundling tour, the album features 12 live songs and GroupOn ssubscribers can sample a track free via a RCRDLBL widget.
Could the recent surge in the popularity of Tumblr, coupled with a fall off in the use of Facebook, suggest we have another twist in social connectivity coming our way?
Tumblr has reportedly hit 400 million users a day, and its success may be due to the very thing that Facebook tries so hard to eliminate - creativity within the confines of the platform. Tumblr promotes individuality whereas Facebook wants us all to be the same.
Ever ask yourself: “What am I waiting for?” Blake Easter has asked this question his whole life. Many artists wait on others and rely on managers. They need to take control of their careers and make sure their vision is acknowledged. Artist can't do everything, but they must be in the driver’s seat.
Friends. sushi, music and a chance to get a little crazy. Not a bad combination, and MTV Brazil brings them together in a promotion that is so simple, it leaves you wondering "Why didn't I think of that?" as you grab a few pencils on your desk and start rockin'. Watch the video:
Thomas Dolby's recently released web-based game "The Floating City" is both a marketing device for his upcoming album, "A Map of the Floating City", and an interesting project in its own right. Set in an alternate version of the 1940's, The Floating City integrates both old and new music by Dolby in a narrative setting that requires the formation of tribes and the trading of relics.
Add another competitor to the online music wars, as AOL shifts much of its offering from CBS to Slacker. The new AOL Radio, which relaunches in late summer, will offer new personalization features and premium subscriptions. Based on existing Slacker pricing, the new service will deliver three tiers: free AOL Radio with personalization and customization by Slacker, ad-free and feature-rich Slacker Radio Plus for $3.99 per month and on-demand access with Slacker Premium Radio for $9.99.