Chicago based indie label Numero has opted out of Apple's iTunes In The Cloud and in particular iTunes Music Match. "We feel that a great risk is being taken by Apple and the major labels that have accepted the terms of this new product wholesale with not a thought beyond the 150M those so-called “big four” will probably divide and pay to their top executives. By that, we mean that laws that protect compositions and copyrights for songs are, more or less, being trampled under these agreements," according to label head Rob Sevier. He continued:
"...Apple and their major label “partners” have created a reward system that is both incomprehensible in scope and totally out of sync with iCloud’s streaming peers’ (Rdio, Spotify, et al) financial mechanics...we feel that Apple’s pittance is an insult not only to them, but every other musician, living or dead...".
What do you think? Will other labels join Numero?