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Great article, Mark! It will be very interesting to see where this goes. And I agree with your statement that the music industry may save Facebook but Facebook will probably do little to save the music industry. I'll be keeping a watchful eye.

Nirvana Tikku

Facebook is already an integral part of the music experience, without licensing troubles from the record labels. A ton of artists already use YouTube to post songs/videos and promote their music on Facebook. It's become a popular discovery mechanism for a ton of people.

Whilst Spotify and Facebook will add a new dimension of music to our lives, taking advantage of the YouTube content is becoming more valuable everyday. There are pages that are strictly dedicated to posting YouTube videos, essentially making them dynamic playlists.

The beauty of Facebook + YouTube is that its all free. Shamelessly I would like to plug http://www.tubeloop.com, because its a project that I have worked on for some time now, that does exactly that. Discover all the YouTube videos you, or your pages post.. create playlists, and have them shared automatically with your friends.

Could it get any easier?

Laura Marie

Yeah, I wonder how much of an impact this will have on the music industry. To an indie artist, it almost means nothing because you realize how much labels will start promoting bigger artists on Facebook, driving up ad prices so that indies can't afford them anymore. Wow. I sound like a pessimist but, it's part of me being selfish as an artist and wondering "So, how does this help ME?" Haha.


@Laura - you're so right.
As soon as a prominent media arises, the big advertisers (in our case the big labels) are able to direct their budgets to "overtake" these new platforms.

But I believe that from the bottom up, we can influence and use these tools. Music lovers seek new innovative solutions, and the music biz developers (such as my company) will go on producing new services to help you - the musicians.
If you make good music, you will eventually reach relevant fans and create your own "Page" with them - not necessarily on Facebook...


Music is constantly changing and evolving, and despite Zuckerburg's attempts to make Facebook an integral part of music listening experience I believe Facebook may still pull a myspace. Technology and the internet are constantly changing and evolving, and thus changing the way we listen to music.

I have been saying it for a little bit, I do not believe Facebook is immortal giant many believe it to be. WIthin every 10 years, I believe computer programmers will find a way to develop a social platform that will blow Facebook out of the water. Many people may call me crazy, but when Facebook goes public I may short-sell the stock. Twitter, for example is a much better way for artist to get their music out an engage with fans.


Interesting thoughts Kevin.
Would tell me why you think Twitter is better than Facebook for engaging music fans?

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