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U.S. Net Users Watch 16 Hours Of Video Online Monthly. Facebook Video Gains.

image from www.google.com New comScore data shows that 176 million U.S. Internet users watched an average of 15.9 hours of online video in May. The total U.S. Internet audience engaged in a total of more than 5.6 billion viewing sessions during the month. The top three sites were Google (driven by YouTube), VEVO and Yahoo sites followed strongly by Facebook in fourth and rising. The stats:

 

Top U.S. Online Video Properties by Video Content Views
Ranked by Unique Video Viewers
May 2011
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property     Total Unique Viewers (000)     Viewing Sessions (000)     Minutes per Viewer
Total Internet : Total Audience     176,337     5,662,369     951.3
Google Sites     147,158     2,173,422     311.2
VEVO     60,369     360,205     105.1
Yahoo! Sites     55,482     272,255     39.1
Facebook.com     48,189     176,076     19.3
Viacom Digital     46,535     241,026     74.2
Microsoft Sites     46,502     251,799     42.8
AOL, Inc.     42,271     246,592     45.7
Turner Digital     35,185     126,760     36.3
NBC Universal     30,622     67,251     21.1
Hulu     28,543     195,897     217.8

Top U.S. Online Video Properties by Video Ads* Viewed
Ranked by Video Ads Viewed
May 2011
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property     Video Ads (000)     Total Ad Minutes (MM)     Frequency (Ads per Viewer)     % Reach Total U.S. Population
Total Internet : Total Audience     4,608,833     2,052     33.7     45.4%
Hulu     1,319,995     560     47.6     9.2%
Tremor Media Video Network**     700,769     410     10.8     21.4%
Adap.tv†     641,632     375     10.9     19.5%
BrightRoll Video Network**     564,938     338     7.1     26.4%
Undertone**     291,185     158     10.8     8.9%
Microsoft Sites     268,425     142     9.8     9.0%
Viacom Digital     265,765     123     11.7     7.6%
CBS Interactive     258,840     92     11.3     7.6%
SpotXchange Video Ad Network**     257,796     158     7.7     11.2%
ABC Television     181,695     72     22.7     2.7%

*Video ads include streaming-video advertising only and do not include
other types of video monetization, such as overlays, branded players,
matching banner ads, homepage ads, etc.
**Indicates video ad network
†Indicates video ad exchange

 

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