U.S. Net Users Watch 16 Hours Of Video Online Monthly. Facebook Video Gains.
New comScore data shows that 176 million U.S. Internet users watched an average of 15.9 hours of online video in May. The total U.S. Internet audience engaged in a total of more than 5.6 billion viewing sessions during the month. The top three sites were Google (driven by YouTube), VEVO and Yahoo sites followed strongly by Facebook in fourth and rising. The stats:
Top U.S. Online Video Properties by Video Content Views
Ranked by Unique Video Viewers
May 2011
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property Total Unique Viewers (000) Viewing Sessions (000) Minutes per Viewer
Total Internet : Total Audience 176,337 5,662,369 951.3
Google Sites 147,158 2,173,422 311.2
VEVO 60,369 360,205 105.1
Yahoo! Sites 55,482 272,255 39.1
Facebook.com 48,189 176,076 19.3
Viacom Digital 46,535 241,026 74.2
Microsoft Sites 46,502 251,799 42.8
AOL, Inc. 42,271 246,592 45.7
Turner Digital 35,185 126,760 36.3
NBC Universal 30,622 67,251 21.1
Hulu 28,543 195,897 217.8
Top U.S. Online Video Properties by Video Ads* Viewed
Ranked by Video Ads Viewed
May 2011
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property Video Ads (000) Total Ad Minutes (MM) Frequency (Ads per Viewer) % Reach Total U.S. Population
Total Internet : Total Audience 4,608,833 2,052 33.7 45.4%
Hulu 1,319,995 560 47.6 9.2%
Tremor Media Video Network** 700,769 410 10.8 21.4%
Adap.tv† 641,632 375 10.9 19.5%
BrightRoll Video Network** 564,938 338 7.1 26.4%
Undertone** 291,185 158 10.8 8.9%
Microsoft Sites 268,425 142 9.8 9.0%
Viacom Digital 265,765 123 11.7 7.6%
CBS Interactive 258,840 92 11.3 7.6%
SpotXchange Video Ad Network** 257,796 158 7.7 11.2%
ABC Television 181,695 72 22.7 2.7%
*Video ads include streaming-video advertising only and do not include
other types of video monetization, such as overlays, branded players,
matching banner ads, homepage ads, etc.
**Indicates video ad network
†Indicates video ad exchange
