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Marketing Music Through Non-Linear Communication: The Ecosystem Of Fans, Artist & Label

Screen shot 2011-07-19 at 6.08.52 PM On Music Think Tank, Bas Grasmayer has posted a follow-up to his article that was posted in March where he introduced his thesis’ main theory of the ecosystem of fans. Many people think that the main problem in the music industry is piracy, but Bas believes that non-linear communication is the culprit.

“Be remarkable, be easy to discover, turn your fanbase into a party, connect, listen.” (Read On)