"DJ Defined" web and mobile app radio service Dubset recently received $500k in funding on top of $100k and it looks like they're going to need it. They've developed unique technology for identifying songs in dj mixes so the artists get paid and the service is free for both djs and listeners. Understandably folks have been wondering how Dubset will get their cut. It turns out the answer is scattered throughout the site.
I can see why people like Dubset. The site looks great, there are a growing range of dj created mixes and you don't have to show up at a particular time to enjoy whatever it is you're looking for.
Dubset has developed widely noted "MixScan" technology for identifying tracks within DJ mixes and for paying artists. That means they are also paying technical personnel and, given that they're a streaming music service, must have some hefty hosting fees. So where's the money?
Here are some possibilities based both on what I'm finding on the site and on the power of logic informed by the history of business:
- They can license their Mixscan tech.
- Individual tracks used in mixes are available for sale via affiliate programs such as Amazon and iTunes.
- Branding and advertising have great potential.
- Sponsors of offline events can be provided with "further promotional opportunities."
- Venues and events can also be monetized via "ticket and RSVP transactions".
- DJs can be charged to be featured on the site and for additional promotional services.
- They can sell Dubset merch from tshirts to headphones.
Also, once content is uploaded they can keep using it forever even if you leave which is fairly unique in the world of user generated content.
That's all I've got. How about you?
Hypebot contributor Clyde Smith is a freelance writer and blogger. Flux Research is his business writing hub and All World Dance: World Dance News is his primary web project. To suggest websites and related topics for review, please contact: clyde(at)fluxresearch(dot)com.