Direct-to-fan marketing platform FanBridge recently launched a new feature called Social Digest, which curates the most popular social content from the web in a sleek email digest distributed to fans on a weekly basis, and already it appears to be a hit.
Bridging the gap between email marketing and social media:
This comes in response to users expressing difficulty in properly executing email marketing techniques. Primary reasons for this are reported to include not having enough time to put an email blast together, not knowing what to write nor how often fans want to be updated via email.
Fans Want To Know - 1 Million Subscribers In 24 Hours
This also comes in response to consumer/fan demand. In a recent survey of 2,500 fans conducted by FanBridge, 78% indicated they would “love” a weekly email update from their social influencers and brands, while 65% regularly miss important information that is lost in the feed.
Just one day after launching Social Digest, Fan Bridge accumulated 1 million subscribers. This means that Social Digest has established itself as a new revenue channel for FanBridge, especially since they control four advertising and partner inventories within the digests, and are now opening the doors, at scale, for advertisers looking to get in.
This post is by regular Hypebot contributor, music marketer, and musician Hisham Dahud (@hishamdahud)