Pandora Ends Free Listening Limits, Launches New HTML5 Player
Perhaps as a reaction to increased "free music" competition from iHeartRadio to Spotify or perhaps to offer advertisers the biggest possible audience, Pandora has eliminated it's 40 hour free listening cap. The move came on the same day that the music service rolled out a click new HTML5 player with more social sharing to all users. New Pandora features include:
- Faster Load Time – HTML5 enables the site to load almost instantaneously and allows for fluid navigation across the service.
- Simplified Station Creation – Enhanced auto-complete choices and personalized suggestions make creating new stations and discovering new music or comedy more intuitive and personal.
- Social Features and Sharing Tools – Enhanced listener profiles and a new music feed offer a centralized place to find, like and comment on what friends and like-minded listeners are discovering and enjoying on Pandora. Stations now have their own URLs, enabling far easier sharing of favorite stations via Twitter, Facebook, or on the new Pandora social feed.
- Improved Control – Prominent and ubiquitous access to familiar player control buttons including Play, Pause, Thumbs-Up and Thumbs-Down icons helps listeners personalize their music and comedy stations. A new shuffle feature also allows listeners to shuffle any collection of stations to add variety to their listening experience.
- Enhanced Artist Information – An option to learn more about the music, find lyrics, read artists' biographies and expand the album art size.
- Unlimited listening – There is no longer a cap* on hours for any listeners.
What do you think of the "new" Pandora?