Music Marketing

Live Gamer Powers EMI Music Apps On Facebook Starting With Professor Green

Live-gamerLive Gamer and EMI Music are working together to get EMI artists on Facebook with gamelike apps that reward participation with recognition and virtual goods. First off is UK rapper Professor Green whose Inconvenience Store app features Greenpoints and Greenbucks.

Ecommerce and advertising company Live Gamer is providing Facebook artist apps for EMI Music beginning with rapper Professor Green.

The Professor Green app, The Inconvenience Store, offers fans Greenpoints for such actions as watching music videos or answering trivia questions as well as the opportunity to purchase Greenbacks. Both Greenpoints and Greenbacks can be traded for virtual goods that can be displayed in one's Trophy Case.

The business agreement includes a backend powered by Live Gamer's Elements platform to "handle e-wallet, catalog management, storefronts and merchandising, and also takes full advantage of new features on the Facebook platform for users to share, collect and message out to friends and other Professor Green fans."

Honestly I have no sense of what appeals to folks lured by such offerings. I get the general idea, but I just don't have a feeling for what will work or not in this space. Because, to me, the idea of piling up relatively generic virtual goods in a digital trophy case sounds like a painfully boring enterprise.

That said, virtual goods and currency are a fascinating phenomenon and games are clearly a big part of people's lives so finding ways to integrate game elements into one's content, just as we've been doing with social elements, seems to have a lot of potential.

Hypebot contributor Clyde Smith is a freelance writer and blogger. He blogs about web business models at Flux Research and the world of dance at All World Dance. To suggest music services and related topics for review at Hypebot, please contact: clyde(at)fluxresearch(dot)com.

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1 Comment

  1. These virtual currencies are an incredible way to convince non paying users to start spending something (even if its not a real currency), and form a sense of community around it. In the long run, having users constantly earn and spend virtual currency makes them much more likely to shell out for real items with real cash. You just have to get them in the habit of spending!

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