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I like the 'Making Free Music Pay' and 'The Age of Influence' bit.

Have a website - have a bloody good website - and don't bother with an endless onslaught of social platforms.

Simplicity and all that.


Thanks for compiling these for all of us who weren't able to attend CMJ this year, Clyde.

"Artists feel pressure to churn out content like singles, music videos and remixes in order to keep buzz about themselves alive on the internet — which is exactly the impulse an artist should avoid, the panelists recommended."

"'If you're actually getting that attention [on the web], don't take every opportunity that comes your way,' [Ba Da Bing Records' Ben] Goldberg said, warning artists and publicists not to tire out bloggers and listeners with a high volume of hype."

I partially disagree with this. For artists who haven't gotten much attention on the web, I think a regular schedule of content production is healthy. Having one big thing every month to talk about isn't overdoing it in my book.

And only sending relevant content to bloggers and press decreases potential burnout. If an artist keeps up with a blog, then releases something that would be interesting for the blog's readers, a simple heads up with be fine.

I think the point Goldberg was trying to make is don't endlessly hype things up to listeners and blogs. Be a bit more modest and have something more to say than "check out my amazing new track."

Anyone else have an opinion on this?

Jay O'Nathan

What the author is saying is that you won't get huge gains in the number of fans that follow you if you're constantly producing and mastering tracks, rather than having time to be creative (and picky), spending time to learn new things, become more professional, and produce quality work.

I have been trying this approach. Avoid drowning your fans with information overload - don't make following you a chore, or the promiscuous fans will be gone.

Carl [Nimbit]

Great Post. I was tweeting from the Direct-to-Fan Strategies Panel, which featured execs from Nimbit, PledgeMusic, HelloMusic, Viinyl, and Topspin. Here's what I took away, hope you find it helpful

"The old industry focused on retailers as customers, the new music industry is fan-focused, all music is ultimately fan funded" @BenjiKRogers

"You are now empowered to create a direct emotional connection with fans, but that's a big responsibility" rick camino @hellomusic

"build an emotional connection with fans, then give them an opportunity to support you" @cramerbob

"Spend at least 20 minutes a day on social media engaging your fans" @BenjiKRogers

"Don't leave your cds in the van, always have something to sell or the ability to capture a fan email after a gig" @BenjiKRogers

"Try to find a way to put a product in front of fans, but don't do it as a sales pitch" Armine Saidi @Viinyl

"If you're playing a gig in chicago, don't email fans in new york" bob moczydlowsky @topspinmedia

"One of the ways you can engage your fans, and I love this, is ask them questions" @BenjiKRogers

"Everyone should buy the book marketing secrets of the grateful dead, it's a direct to fan bible" rob moczydlowsky

"1 thing every artist should do is hand an email signup list down from the stage & promise the fans a free track for signup" @BenjiKRogers

"Or hand down cards with promocode cards from the stage, fans want a piece of anything that comes from you on stage"@cramerbob

Clyde Smith

Nice work everybody!

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