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7 Ways To Help Your Marketing Message Go Viral [INFOGRAPHIC]

image from www.google.com(UPDATED) Going viral. It's the goal of every tweet, Facebook message, blog post, etc.  Anyone that tells you they know how to make your band/music/content go viral is full of crap.  But there are things you can do that make it more likely.  While not specifically about music, this infographic from Kissmetrics lays out 7 that will help.

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PM UPDATE: Courtney Holt To Maker Studios, Grooveshark Radio, Vinyl For Black Friday

Hypebot Favicon(UPDATE) Former Myspace Music head Courtney Holt has been named COO of net video production company Maker Studios.

  • Controversial music streamer Grooveshark has added Pandora-like Grooveshark Radio "free for life" on Android and jailbroken iOS devices. (Apple kicked them off the app store).

MORE:

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Debate: Is Creative Commons Good For Artists?

George Howard writes on the Tunecore blog:

image from www.google.com"The real impact (intentional or otherwise) of the very vocal arguments put forth by Creative Commons with respect to copyright’s contribution to 'restrictive permission culture is that... people begin to believe that copyright is somehow bad or evil, and that anyone who wants to enforce copyright is anti-progress, anti-collaboration, anti-public benefit... Artists tend to have - at best - an uncomfortable relationship with the monetization of their work, and need no encouragement to devalue it." 

Not so, writes Glyn Moody on Techdirt:

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Bandcamp Chases Music Discovery With Charts & Andrew Dubber's Weekly Review

image from www.google.com(UPDATE) Popular artist toolkit Bandcamp wants music fans to visit their site too. "Fans: discover new music & directly support the artists who make it," reads the headline on a revamped Bandcamp front page. To encourage discovery, there's a sales chart, a continuously updated list of music "selling right now" and an album of the week review  of "things that are awesome” by industry analyst and Bandcamp advisory board member Andrew Dubber.

More & An Interview With Dubber

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Facebook Disses Pages With Less Than 1000 Fans

Engagement_change_by_fansEdgeRank Checker released a study late last week of activity related to Facebook Fan Pages and found that those with less than 1000 fans are seeing reduced activity after recent FB changes. Overall, while impressions have decreased on Fan Pages, Likes and Comments have increased. But for those Pages with less than 1000 fans the number of Likes and Comments, when combined as an Engagement metric, has decreased by 11.64% presenting an additional challenge for emerging acts just beginning to build their band's Facebook following.

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What Happened To Ian Roger's This Week In Music?

image from thisweekin.com(UPDATED) It's been a couple of weeks since there's been a new episode of the popular This Week In Music online interview show, so I reached out to host and Topspin CEO Ian Rogers to find out what's up. "They've been moving the studio to Culver City and I've been out of town (Nashville last weekend, Boulder this)," Rogers replied. But This Week In Music has a bunch of new tapings this week:

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A Cardboard Record Player Rekindles Forgotten Direct Mail Magic

Cardboard-phonographIn the spring of 2009, Vancouver, Canada-based Griffiths, Gibson and Ramsay Productions (GGRP) began a direct mail campaign to creative directors of ad agencies marketing their sound production services. The campaign featured a folding cardboard phonograph and accompanying single that generated a great deal of industry attention and press in multiple waves that continued into the fall of 2010 and now reappears in 2011 at Hypebot.

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Warners/Access Pulls Out Of EMI Auction

image from www.google.comLen Blavatnik, whose Access Industries bought Warner Music Group earlier this year, has pulled his $1.5 billion bid for the recorded music division of EMI, according to The Financial Times. Vivendi Universal reportedly dropped out last week leaving seller Citigroup hoping that both moves were just high stakes negotiating ploys.

Publishing Sale Update

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New Google TV To Launch With 13 Music Channels

Guest post by Eliot Van image from www.sleetherz.comBuskirk of Evolver.fm.

We’ve learned more about Google’s exciting plan to launch third-party Android and web apps for Google TV, available in the Android market. Google spokesman Jacques Hebert tells Evolver.fm that the following apps will be included when the new Google TV rolls out starting next week. We can’t wait to try it out, because television will be an excellent platform for music and other apps:

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NEWS BRIEF: EMI Sale Stalemate, Google TV Upgrades, Virgin + Spotify Details, Bieber & More

HypebotFaviconThe sale of EMI's record division is getting messy as first Universal and then WMG pull out. Sale of the publishing division to BMG is inching closer. More on the whole story here.

  • The Google TV update is rolling out today. Some Sony devices are already upgrading  100 new YouTube channels are featured including 13 music channels

MORE:

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REWIND: The New Music Industry Week In Review

HypebotFavicon(UPDATED) SoundExchange Pays Out Record $88 Million

    MORE:

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Dave Allen: Supporting Musicians On The Social Web

This quest post is by Dave Allen, digital pundit, bass player for Gang Of Four and CASH Music board member.
image from blog.cashmusic.orgThe online music “business” has long been a minefield for musicians, especially unsigned independent musicians. When the default business plan for streaming services such as SpotifyPandora and Mog, is to raise investor money, license music from the recording labels and then launch a service that requires advertising in the stream, one has to wonder what’s in it for the musicians who receive a fraction of compensation in royalties from the labels for their labours, or the music fans who have to endure the bombardment of non-contextual advertising or pay to escape it?

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5 Tough Lessons Former CEO Mike Jones Learned From MySpace

Michael-jonesMichael Jones spent the last two years at MySpace, first as co-president and then as CEO, attempting to turn the company around. Despite a wide range of changes the relaunch never quite worked and Jones left in August as new owners took over. Now he shares the lessons he learned.

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Musician Website Quick Fix #1: Turn Off Auto-start

Bandzoogle_logo_med

This is the first of a series of quick posts we're working on to give simple, actionable tips and advice that can help you make your website a little better and more effective. The first is one that not everyone will agree with, and even within the Bandzoogle team, folks have different opinions. Either way, here's what the CEO thinks ;)

Turn off auto-start music


Top 2 reasons why you should have music auto-start on your site:

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Michelle Shaprow's Facebook Friends Help Her Get A BMG Publishing Deal

Michelle-shaprow-3When we first checked in on singer Michelle Shaprow, she was getting big in Japan while struggling with how best to maintain personal contact with her growing fanbase on Facebook. Since then she's continued to build her Facebook following while developing business contacts facilitated by her Facebook activities and expanding her activities to other countries.  She most recently signed to a worldwide publishing deal with BMG.

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Let's Get Physical: Even In The Digital Age, Musicians Shouldn't Forget About CDs, Vinyl & Tapes

image from www.google.comThis guest post comes independent musician Chris Singltton, a digital consultant at UK music pr agency Prescription PR.

Regular readers of musician advice blogs like ours at PerscriptionPR will no doubt have picked up on the fact that much of the advice that has been imparted relates to digital aspects of music industry – whether that’s to do with recording, distribution, PR or marketing. And for good reason really: to misquote Madonna, we are living in a digital age, and we are all digital girls (or boys...you get the drift).

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NEWS BRIEF: EMI Close To Sale, Tunecore To Aide Songwriters, Muve+INgrooves, Turntable.fm, More

  • EMI expected to be split between Warner and BMG - Len Blavatnik-owned group likely to buy recorded music division, while Bertelsmann/KKR venture will snap up publishing arm, (Guardian)
  • Tunecore is set to launch a similar service to collect songwriter royalties on November 2nd.
  • Cricket's MUVE Music service has signed a deal with digital music distributor INGrooves.

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BitTorrent Debuts Live P2P Streaming Platform With Weekly DJ Sets

Deejay-haxBitTorrent, the popular P2P site, has been slowly establishing credibility in the business world as a legitimate service. They've been working on a live P2P streaming platform for a number of years, and this month began public testing of the platform with live dj sets on Fridays. It's yet another great example of a tech company using music to spearhead the launch of a new service.

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Spotify's Growing, But Has A Long Way To Go [CHART]

image from www.google.com(UPDATE) Spotify is adding users at a rapid pace thanks to its Facebook integration and a massive amount of favorable press. But its audience is dwarfed compared to iTunes and Pandora.  Some will say that's comparing apples to oranges - a streaming service vs. a download store. But in the end, it's all about how people consume music. THE CHART:

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TODAY IS LAST DAY To Participate In "How Do You Make Money From Music?" Survey

Money-music Today is the last day to participate in The Future of Music Coalition's Artist Revenue Streams research survey "How Do You Make Money From Music?"  If you're a working musician or composer, 18 or over, based in the U.S., no matter the genre, it's important that you participate. (Do it now!) Here's what Hyepbot's Clyde Smith wrote back on day that the survey launched:

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Google Leaks Music Store On Android Marketplace

image from 1.bp.blogspot.com(UPDATE 2) Rumors that the Google Music download store is launching in the next week are two are everywhere. Yesterday, the tech bloggers at News On Droid noticed a change on the mobile page of music.google.com. It had a new design and two buttons which are referring to a Google music service. (click in image to enlarge)

One of buttons was  labeled "Shop Android Market" and included this description:

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The Essential Role Of Artist Management In A Post-Label World

image from blogs.hbr.orgJames Barton and Brian Message are London-based music managers and representatives of the Music Managers Forum UK. They recently shared "Lessons from the Industry Formerly Known as 'The Record Business'", via the Harvard Business Review's Blog Network, addressing the emerging role of artist management in the careers of musicians as the focus shifts from selling records to building a business around multiple revenue streams.

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MC Lars On DIY Success & Making A Living In Music [VIDEO]

This guest post is by Bob Baker of www.TheBuzzFactor.com

image from www.mclars.comSince 2006, hip-hop artist MC Lars has been a poster boy for indie music success and the DIY work ethic. After a short-lived relationship with Terry McBride and the Canadian record label/management company Nettwerk five years ago, Lars formed his own label, Horris Records. Since then, he has taken his self-described "post-punk laptop rap" and delivered it to a target audience he calls the "iGeneration" -- kids born between 1982 and 2000.

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SoundCloud Comes To iPad With Free Official App [VIDEO]

image from www.google.comIt's a good day for the percentage of the 3+ million SoundCloud users who also have an iPad. Today the company launched a free officIal app for the iPad that brings full functionality to the world's top selling tablet. 

And how long do you think it will take for someone to write and post an "Ode To The SoundCloud iPad App"? Post a link below (along with any first-look impressions) and I promise post and tweet them. WATCH DEMO:

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Mastodon's "The Hunter" Augmented Reality App Innovates But Misses Social Opportunity

Mastodon-albumFor Mastodon's latest album release, "The Hunter", they worked with augmented reality company, Total Immersion, to create a web app that takes live webcam images and places a mask based on AJ Fosick's album cover art over one's face. It's a bit hard to describe but you can see it in the video below. However, despite the fact that it's pretty cool, they also lost a huge social media opportunity in the process. WATCH:

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Coldplay, Tom Waits Say NO To Spotify, All Streaming

image from www.google.comColdplay and Tom Waits are the latest and most high profile artists to join the anti-music streaming movement.  New releases by both Coldplay and Waits will reportedly be kept of all streaming music services including Spotify, Rhapsody, Rdio and others. Some major artists like Adele and Pink Floyd are available on some services and not others.

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Filter Squad Gets $1.1M Funding, Their Discovr Music App Hits 1M Downloads

image from www.google.com(UPDATED) Australian based mobile music startup Filter Squad has closed a $1.1 million seed funding round from Australia's Yuuwa Capital. It's Discovr music app, which is #1 in 28 countries in it's category, has been downloaded 1 million times and just added a version for Mac desktops.

MORE & A DEMO:

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NEWS BRIEF: UMG Bolts As WMG Nears EMI Win, Twitter Hires Music Exec, Radio Axe Falls & More

HypebotFaviconUniversal Vivendi has reportedly walked away from talks to buy EMI's recorded music division leaving WMG close to a deal for around $1.5 billion. (WSJ)

  • Is Twitter getting serious about music? They've hired former Disney Music marketer manager Tatiana Simonian (@drtatiana) to head music partnerships for its Content and Programming team.
  • Major layoffs are spreading through both Clear Channel and Cumulus radio groups.

MORE:

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