(UPDATED) Going viral. It's the goal of every tweet, Facebook message, blog post, etc. Anyone that tells you they know how to make your band/music/content go viral is full of crap. But there are things you can do that make it more likely. While not specifically about music, this infographic from Kissmetrics lays out 7 that will help.
"The real impact (intentional or otherwise) of the very vocal arguments put forth by Creative Commons with respect to copyright’s contribution to 'restrictive permission culture is that... people begin to believe that copyright is somehow bad or evil, and that anyone who wants to enforce copyright is anti-progress, anti-collaboration, anti-public benefit... Artists tend to have - at best - an uncomfortable relationship with the monetization of their work, and need no encouragement to devalue it."
(UPDATE) Popular artist toolkit Bandcamp wants music fans to visit their site too. "Fans: discover new music & directly support the artists who make it," reads the headline on a revamped Bandcamp front page. To encourage discovery, there's a sales chart, a continuously updated list of music "selling right now" and an album of the week review of "things that are awesome” by industry analyst and Bandcamp advisory board member Andrew Dubber.
EdgeRank Checker released a study late last week of activity related to Facebook Fan Pages and found that those with less than 1000 fans are seeing reduced activity after recent FB changes. Overall, while impressions have decreased on Fan Pages, Likes and Comments have increased. But for those Pages with less than 1000 fans the number of Likes and Comments, when combined as an Engagement metric, has decreased by 11.64% presenting an additional challenge for emerging acts just beginning to build their band's Facebook following.
(UPDATED) It's been a couple of weeks since there's been a new episode of the popular This Week In Music online interview show, so I reached out to host and Topspin CEO Ian Rogers to find out what's up. "They've been moving the studio to Culver City and I've been out of town (Nashville last weekend, Boulder this)," Rogers replied. But This Week In Music has a bunch of new tapings this week:
In the spring of 2009, Vancouver, Canada-based Griffiths, Gibson and Ramsay Productions (GGRP) began a direct mail campaign to creative directors of ad agencies marketing their sound production services. The campaign featured a folding cardboard phonograph and accompanying single that generated a great deal of industry attention and press in multiple waves that continued into the fall of 2010 and now reappears in 2011 at Hypebot.
Len Blavatnik, whose Access Industries bought Warner Music Group earlier this year, has pulled his $1.5 billion bid for the recorded music division of EMI, according to The Financial Times. Vivendi Universal reportedly dropped out last week leaving seller Citigroup hoping that both moves were just high stakes negotiating ploys.
The online music “business” has long been a minefield for musicians, especially unsigned independent musicians. When the default business plan for streaming services such as Spotify, Pandora and Mog, is to raise investor money, license music from the recording labels and then launch a service that requires advertising in the stream, one has to wonder what’s in it for the musicians who receive a fraction of compensation in royalties from the labels for their labours, or the music fans who have to endure the bombardment of non-contextual advertising or pay to escape it?
Michael Jones spent the last two years at MySpace, first as co-president and then as CEO, attempting to turn the company around. Despite a wide range of changes the relaunch never quite worked and Jones left in August as new owners took over. Now he shares the lessons he learned.
This is the first of a series of quick posts we're working on to give simple, actionable tips and advice that can help you make your website a little better and more effective. The first is one that not everyone will agree with, and even within the Bandzoogle team, folks have different opinions. Either way, here's what the CEO thinks ;)
Turn off auto-start music
Top 2 reasons why you should have music auto-start on your site:
When we first checked in on singer Michelle Shaprow, she was getting big in Japan while struggling with how best to maintain personal contact with her growing fanbase on Facebook. Since then she's continued to build her Facebook following while developing business contacts facilitated by her Facebook activities and expanding her activities to other countries. She most recently signed to a worldwide publishing deal with BMG.
On Music Think Tank, Bob Baker takes us back to English class and teaches us how to better communicate with fans. In his post, he writes about different points of view and when to use them when communicating with fans. Are you effectively communicating to your fans?
Regular readers of musician advice blogs like ours at PerscriptionPR will no doubt have picked up on the fact that much of the advice that has been imparted relates to digital aspects of music industry – whether that’s to do with recording, distribution, PR or marketing. And for good reason really: to misquote Madonna, we are living in a digital age, and we are all digital girls (or boys...you get the drift).
BitTorrent, the popular P2P site, has been slowly establishing credibility in the business world as a legitimate service. They've been working on a live P2P streaming platform for a number of years, and this month began public testing of the platform with live dj sets on Fridays. It's yet another great example of a tech company using music to spearhead the launch of a new service.
(UPDATE) Spotify is adding users at a rapid pace thanks to its Facebook integration and a massive amount of favorable press. But its audience is dwarfed compared to iTunes and Pandora. Some will say that's comparing apples to oranges - a streaming service vs. a download store. But in the end, it's all about how people consume music. THE CHART:
Today is the last day to participate in The Future of Music Coalition's Artist Revenue Streams research survey "How Do You Make Money From Music?" If you're a working musician or composer, 18 or over, based in the U.S., no matter the genre, it's important that you participate. (Do it now!) Here's what Hyepbot's Clyde Smith wrote back on day that the survey launched:
(UPDATE 2) Rumors that the Google Music download store is launching in the next week are two are everywhere. Yesterday, the tech bloggers at News On Droid noticed a change on the mobile page of music.google.com. It had a new design and two buttons which are referring to a Google music service. (click in image to enlarge)
One of buttons was labeled "Shop Android Market" and included this description:
James Barton and Brian Message are London-based music managers and representatives of the Music Managers Forum UK. They recently shared "Lessons from the Industry Formerly Known as 'The Record Business'", via the Harvard Business Review's Blog Network, addressing the emerging role of artist management in the careers of musicians as the focus shifts from selling records to building a business around multiple revenue streams.
Since 2006, hip-hop artist MC Lars has been a poster boy for indie music success and the DIY work ethic. After a short-lived relationship with Terry McBride and the Canadian record label/management company Nettwerk five years ago, Lars formed his own label, Horris Records. Since then, he has taken his self-described "post-punk laptop rap" and delivered it to a target audience he calls the "iGeneration" -- kids born between 1982 and 2000.
It's a good day for the percentage of the 3+ million SoundCloud users who also have an iPad. Today the company launched a free officIal app for the iPad that brings full functionality to the world's top selling tablet.
And how long do you think it will take for someone to write and post an "Ode To The SoundCloud iPad App"? Post a link below (along with any first-look impressions) and I promise post and tweet them. WATCH DEMO:
For Mastodon's latest album release, "The Hunter", they worked with augmented reality company, Total Immersion, to create a web app that takes live webcam images and places a mask based on AJ Fosick's album cover art over one's face. It's a bit hard to describe but you can see it in the video below. However, despite the fact that it's pretty cool, they also lost a huge social media opportunity in the process. WATCH:
Coldplay and Tom Waits are the latest and most high profile artists to join the anti-music streaming movement. New releases by both Coldplay and Waits will reportedly be kept of all streaming music services including Spotify, Rhapsody, Rdio and others. Some major artists like Adele and Pink Floyd are available on some services and not others.
(UPDATED) Australian based mobile music startup Filter Squad has closed a $1.1 million seed funding round from Australia's Yuuwa Capital. It's Discovr music app, which is #1 in 28 countries in it's category, has been downloaded 1 million times and just added a version for Mac desktops.