(UPDATED) At Digital Music Forum West today, Jay Frank is launching DigSin, a digital music company that offers subscribers all releases free. A departure from the usual record label model, DigSin will focus on single song releases from new artists with a goal of maximizing the listening audience. Ex-Yahoo! and MTV Networks executive, Frank is familiar to Hypbeot readers as a contributor and author of the book FutureHitDNA.
Some of DigSin's back end is powered by Topspin and artist submissions are handled through the MusicXray platform. If chosen, the record deal will be artist-friendly and flexible, according Frank, enabling the company to partner with advertisers and other outlets to expose the music to as wide an audience as possible. He sees DigSin as a stepping stone for newer artists.
“DigSin is the result of years of examining the new ways music fans find and listen to music,” Jay Frank told Hypebot. “We are committing ourselves to expose new songs in a targeted, organic way that enables us to be a trusted filter to music fans.”
Franks says DigSin, short for Digital Single, will cultivate exposure through a targeted database of music fans who will receive releases for free in both the genre and format of their choosing. As DigSin’s fanbase grows, so will the company’s ability to generate revenue in both traditional and non-traditional ways.
“To succeed as a music company today, you must be open to multiple new revenue streams and new ways of thinking,” says Frank. “Through a combination of free music, social networking, analytics and traditional promotional outlets, we will be a new model for music companies for the future.”
DigiSin is based in Nashville and will focus on genres like pop, rock, and dance.
MORE: Hypebot's previous interview with Jay Frank.