Music Marketing

Calculating Return On Investment For Music Advertising

image from www.google.comOn Music Think Tank, Bruce Warila writes about getting the music advertising ROI (Return On Investment) calculation right. It sounds like a subject just for geeks, until you realize that after making great music and social media, advertising can be the most effective way to grow an audience quickly. Inexpensive hyper-targeted paid campaigns (i.e. ReverbNation's Facebook ads or even Headliner.fm) can drive traffic in ways that were unthinkable a few years ago. Of course, nothing is quite that simple:

"As more and more labels and artists use advertising to bridge the gaps between social media islands, it’s essential to get the advertising return on investment (ROI) calculation correct.  If a potential fan is not yet a fan, and if a pre-fan is not really a fan, then you need to apply TWO conversion rates to your ROI calculation."

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