Don’t Have An App? You’re Not Reaching 50% Of Potential Fans [SURVEY]
Read the results of a new survey of mobile users, and you come to the conclusion that not having an app or mobile friendly site means you're missing a regular chance to connect with more than half of your potential fan base. Nielsen’s third quarter survey of mobile users revealed that 43% of all US mobile phone subscribers own a smartphone and whopping 62% of mobile adults aged 25-34 do. Among those 18-24 and 35-44 years old the smartphone penetration rate is hovering near 54%.
Other groups show only slightly lower penetration rates. Around 40% of 12-17 year-old teens and 40% of 45-54 year-olds reported owning a smartphone, as opposed to a more basic feature phone. After younger adults, the segment with the second fastest-growing smartphone penetration rate is those aged 55-64. Smartphone penetration among this older group is only 30%, but jumped 5% this quarter.
As the smartphone market continues to expand, Android remains the most popular smartphone operating system in the United States, with 43%, while Apple is the top smartphone manufacturer, with 28% of smartphone consumers sporting an Apple iPhone.
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These stats don’t prove the article title at all. A clearer indication of such a claim would be numbers of smartphone users who don’t use social media, which is where most interaction takes place: if, for example, 95% of those smartphone owners aged 25-34 are using social media regularly, the need for a dedicated app is substantially reduced as these fans are likely to be engaged already.
This is like saying if you don’t have a robocaller you’re missing 100% of your potential fans because they all have phone numbers.
The question is: of those bajillions of smartphone-owning potential fans out there, how many of them have ever installed any band’s app? I like a lot of bands but I just couldn’t give a shit less about any of their apps. What a joke.
They make like it’s so bad if you don’t have a band app. A manager is upposed to do all that techie stuff. Musicians do just that, play and write.
Wow I couldn’t disagree more with that. In today’s music industry it is vital that a musician is on top of his marketing, PR and even legal management. Even if these aren’t his/her’s areas of expertise sound business management or at the very least business awareness in such areas is imperative to securing musical longevity
Interns do that too. I felt so bad that I had to post comments on all these artists sites as an intern. I want to be a real working musician. I agree to practice, and play is the way to go, but when it comes to having thousands of web sites, what’s the difference between YouTube, and Billboard, really? Too many avenues just to acheive ONE Fan. I don’t want to make it big, I just want to make it. When you work for a huge label, that’s all they make you do, stuff you can do at home. For me 20 Loyal fans is all I need. I will have them forever, and not just one quick groupie who forgets my bnd name.
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